The top 10 web offerings reach around 9 out of 10 Swiss online users
According to Net-Metrix’s online media study, the 10 participating websites with the widest reach were able to further increase their usage. They now reach 89.3% of Swiss internet users, or 5.7 million unique users per month.
The 10 websites with the highest reach participating in the study continue to expand their reach. At the top is Srf.ch, which now reaches 3.5 million users per month. But the offerings of the NZZ, from Bluewin and from 20 minutes gain more than 5 percentage points in reach compared to the previous wave. Overall, the top 10 offerings now reach around 5.7 million unique users and therefore 89.3% of Swiss online users.
Top 5 Mobile Sites, iOS and Android Apps
The overall increase in reach of the top 10 websites is primarily due to the continued strong increase in use of the respective mobile site. The mobile sites of 20min.ch-D-CH (+8.7 pp), Tagesanzeiger.ch (+12.6 pp), which is now also in the top 5 mobile sites, and Search.ch (+6.1 pp) gained particularly large numbers of users.
The Online currency study Net-Metrix-Profile 2020-2 covers the reach and target group data from 143 Swiss websites, mobile/desktop sites, iOS and Android apps and 14 networks in the period from April to June 2020. The study is published twice a year.
