Watson.ch's website enters the Top 10
The industry organization NET-Metrix published its online media study on Monday. Watson.ch is now among the top ten websites with the widest reach.
NET-Metrix Profiles 2018-2 includes reach and audience data for 176 Swiss web properties, mobile/desktop sites, iOS and Android apps, and 18 networks.
Among the top ten websites in terms of reach, SBB further extended its top position with a monthly reach of 49.8 percent and around three million users per month. However, most of the other top ten websites also recorded gains in reach compared with the previous wave. The biggest winner is the Watson.ch website, which has entered the top ten websites with the highest reach for the first time and is now used by around 1.3 million users per month (21.6 percent monthly reach).
| Place | +/- | Top web offers | Monthly range in % | Monthly reach Unique users in thousands | Change from previous wave (18-1) |
|---|---|---|---|---|---|
| 1 | ─ | SBB | 49,8 | 3'061 | +0.7 pp |
| 2 | ↑+1 | srf.ch | 45,1 | 2'770 | +2.5 pp |
| 3 | ↑+1 | 20min.ch - D-CH | 44,8 | 2'751 | +2.7 pp |
| 4 | ↓-2 | local.ch | 43,0 | 2'642 | -0.4 pp |
Top 5 Mobile Sites, iOS and Android Apps
With its mobile site, Watson.ch now reaches around one million users per month and thus makes it into the list of the five mobile sites with the highest reach. While the other top 5 mobile sites are also gaining reach compared to the previous wave (+1.6 percentage points on average), app usage remains roughly at the level of survey wave 2018-1. The most-used apps - both Apple iOS and Google Android - are and remain the SBB apps and the German-language phone app of 20min.ch.
| Place | +/- | Top Mobile Offers | Monthly range in % | Monthly reach Unique users in thousands | Change from previous wave (18-1) |
|---|---|---|---|---|---|
| 1 | ─ | 20min.ch - D-CH | Mobile-Site | 33,9 | 2'081 | +2.5 pp |
| 2 | ─ | View Online | Mobile Site | 29,2 | 1'793 | +2.0 pp |
| 3 | ─ | search.ch | Mobile Site | 23,8 | 1'465 | +0.3 pp |
| Place | +/- | Top Mobile Offers | Monthly range in % | Monthly reach of unique users in thousands | Change from previous wave (18-1) |
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| Place | +/- | Top Mobile Offers | Monthly range in % | Monthly reach of unique users in thousands | Change from previous wave |
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