Share of mobile web visits continues to increase, Android grows fastest
The long-standing dominance of web visits via smartphones and tablets has increased by 15 percent over the past two years: While the mobile share stood at 63 percent in February 2016, it rose to 72 percent in February 2018. iOS continues to dominate, but Android is growing the fastest.
Within the NET-Metrix Audit universe, web visits from more than 50 different operating systems are registered. However, only four platforms have relevant traffic:
iOS dominance continues, Android grows fastest
At 44.5%, most web visits are made on devices with the Apple iOS operating system. The increase since February 2016 is 8.8%. In second place, with a share of 27%, is Google Android, another operating system that is predominantly installed on mobile devices such as smartphones and tablets. The growth of 26.9% in the last two years is therefore the most significant. With a share of 22.4%, Microsoft Windows is in third place, having lost over 25% since February 2016. Apple's macOS operating system follows far behind in fourth place with a share of 5.5%. This corresponds to a decline of around 20 percent within two years.
All other operating systems account for less than one percent of web visits.
Further development
The growth of iOS and Android is likely to continue. In the foreseeable future, they will exceed a combined share of three quarters, as significantly less than a third (27.9%) of web visits are already made via a device with a Microsoft Windows or Apple macOS operating system.
Offer-specific information on the traffic development of well-known and popular Swiss apps and mobile sites can be found in the NET-Metrix traffic publication: Netreport.net-metrix.ch/traffic
