Swiss Retail Media Day: More Than a Hundred Professionals in Zurich
The 2nd Swiss Retail Media Day, organized by IAB Switzerland, brought together more than a hundred industry professionals at the Volkshaus in Zurich. International keynote speeches, insights from Swiss practitioners, and a concluding reality check shaped the packed program centered on retail media, AI commerce, and measurability.
Swiss Retail Media Day Draws More Than 100 Industry Professionals to Zurich
The 2nd Swiss Retail Media Day (RMD26), organized by IAB Switzerland, took place on September 3, 2026, at the Volkshaus in Zurich. More than a hundred industry professionals gathered to discuss the rapid developments, strategies, and challenges in the field of retail media. According to the organizers, the event once again highlighted the effectiveness and subject-matter expertise of the IAB’s internal working groups in organizing professional events.
After the guests arrived and the «welcome bites» were served, host Marc Götti (CEO, Excom Media) opened the program together with Roger Baur, President of IAB Switzerland.
International Keynote Speeches on the State of Retail Media and AI Commerce
Daniel Knapp (Chief Economist, IAB Europe) kicked off the technical session with his opening keynote on «The State of Retail Media.» Markus Caspari (Dentsu Germany) then provided a visionary outlook, exploring the question: «Retail Media & AI Commerce: Are We on the Verge of a Paradigm Shift?».
Séverine Hubatschek (Migros Supermarket) and Sven Ruoss (Post Futurum) bridged the gap to Swiss practices by providing an overview of the local market and detailing its implementation. The evolution of retail media through «Scale, Data & Reach» was presented by Mitja Grušovnik (Ringier Advertising).
Focus on Measurability, POS, and In-Store Retail Media
After a coffee break, the Swiss Retail Media Day program shifted its focus to specific applications. Gian Berger (Migros Supermarket) and Albert Gubler (WPP Media) discussed the role of retail media in the marketing mix. Felicia Wegmann (MediaMarkt Switzerland) addressed the essential task of making retail media measurable.
The point of sale (POS) was also a key focus of innovative solutions: Patricia Grundmann (OBI Advertising) joined the event live from Germany and presented a pilot project on sensor technology and real-time audiences. Daniel Siegmund (One Tech Group) then demonstrated the possibilities of scalable in-store retail media.
Closing Panel: A Reality Check for Brands, Retail, and Tech
The day concluded with the panel discussion «Who Has to Deliver Now? Brands, Retail, and Tech Put to the Test.» Moderated by the two co-chairs of the IAB Retail Media Working Group, Gian Berger and Nicolas Bill, Julia Sams (Henkel Consumer Brands Switzerland), Pierre Bohren (Brack.Alltron), Mitja Grušovnik (Ringier Advertising), and Tobias Kober (MediaMarkt Switzerland) discussed the practical challenges facing the market. Following a wrap-up by Marc Götti, the day concluded with a networking reception.
According to the press release, IAB Switzerland is solidifying its role as the primary source of information and practical guidance in the digital ecosystem with this format. The association’s members include agencies, media companies, advertisers, and technology companies.
For more information about IAB Switzerland and its events: https://www.iab-switzerland.ch
