No price increase
TV Advertising Sales Manager Bea Kniel on changes at Publisuisse.
Bea Kniel: The
The last time the Publisuisse sales organization was
years was reviewed and adjusted. This was done as part of the relocation
from Bern to Zurich. In the meantime, the requirements of the
market as well as Publisuisse's business continues to change. We
Today, in addition to our core business of TV advertising, we also market
Radio/TV sponsorship and screens in French-speaking Switzerland.
We have expanded the five AccountTeams, which are based in the German-speaking part of Switzerland on Berne and
Zurich were distributed and classically divided geographically to three
Key account management teams reduced. These now each consist of one
Key Account Manager, one Account Manager and three or four
media planners. The breakdown in support is according to the
customer needs, i.e., all advertising clients who have been
book us through an online agency as well as our direct customers will be
by different teams. We have moved the Bern team to Zurich
relocated. French-speaking Switzerland and Italian-speaking Switzerland will each be served by
a key account management team in Geneva and Lugano, respectively.
WW: What can advertisers expect on the supply and rate side in 2006?Bea Kniel:
You can expect stable prices across the entire range. In
individual timelines, adjustments were made against the top as well as the bottom
made. In the 2006 offer we can offer the following innovations:
In addition, 90 percent performance guarantee for the target group 15 to 59;
Triple occupancy in the same block; 100 percent performance guarantee.
planned on the new early evening slot for the target groups 15 to
24, 15 to 34 and 15 to 49 on TSR2, from January to June; uniform
Offer periods across all TV channels; last placement with a
Surcharge of 20 percent; more flexible booking up to four days before
Broadcast; TSR sponsorship marketed by Publisuisse and screens
Marketing in the French-speaking part of Switzerland.
Conclusion: New performance guarantee, more flexibility, new possibilities and new program contents without price increase in 2006!
WW: Should the advertising regulations be amended to favor
of greater flexibility be relaxed? If yes, which area
would be most urgent?Bea Kniel:
In principle, we at Publisuisse are interested in the most liberal
Advertising regulations interested in the interests of advertising clients. In the
new RTVG, there are a few restrictions to this, which were imposed for political reasons.
considerations have been taken into account. Compared to the old RTVA, it seems
but no "revolutions" have taken place. The decisive factor will be the
future design of the RTVV (Ordinance).
WW: Are there any major events coming up that can be put together into cross-media packages?Bea Kniel:
With the Winter Olympics in Turin and the Football World Cup in Germany, there are
is offering two highly attractive events in 2006. For both are
Cross-media packages put together.
Interview by e-mail (rw)
