The younger generation in particular is increasingly watching time-shifted TV.More and more people in Switzerland are taking advantage of the option to consume TV programs time-shifted (pause, replay, recordings). The Mediapulse TV panel records time-shifted use up to seven days after the original broadcast. On average and across all parts of the country, the proportion of time-shifted TV usage in the 2nd half of 2015 was over 11%. The frontrunner in all language regions was the target group of 15- to 29-year-olds, where the share was well over 17% (German-speaking Switzerland 18%, Suisse Romande and Svizzera italiana 17%).1/2The usage data for the 2nd half of 2015 (July 1 - December 31, 2015) show remarkably high figures despite the hot months in July and August. In German-speaking Switzerland, a daily average of 63% of all people tuned in to a TV program. The average time spent using the medium was 119 minutes per person. In Suisse Romande, the figure was 65%, with a daily TV consumption of 142 minutes per person. Svizzera Italiana proved to be somewhat resistant to the heat. As often in the past, the population of Ticino and the Italian-speaking valleys of the Grisons proved to have an above-average affinity for TV: The reach of the medium TV was 72%, with 161 minutes of viewing time per person.3Further information on the Mediapulse TV panel and the semester figures can be found at here.

The ranking of time-shifted TV consumption is led by 15- to 29-year-olds in German-speaking Switzerland, with a share of 18 percent of total usage.

More and more people in Switzerland are taking advantage of the option to consume TV programs time-shifted (pause, replay, recordings). The Mediapulse TV panel records time-shifted use up to seven days after the original broadcast. On average and across all parts of the country, the proportion of time-shifted TV usage in the second half of 2015 was over 11 percent. The frontrunner in all language regions was the target group of 15 to 29 year olds, where the share was well over 17% (German-speaking Switzerland 18%, Suisse Romande and Svizzera italiana 17%).

The usage data for the second half of 2015 (July 1 - December 31, 2015) show remarkably high figures, despite the heat months in July and August. In German-speaking Switzerland, 63 percent of all people tuned in to a TV program on a daily average. The average time spent using the medium was 119 minutes per person. In Suisse Romande, the figure was 65 percent, with a daily TV consumption of 142 minutes per person. Svizzera Italiana proved to be somewhat resistant to the heat. As often in the past, the population from Ticino and the Italian-speaking valleys of the Grisons proved to have an above-average affinity for TV: The reach of the medium TV was 72 percent, and the viewing time per person was 161 minutes.

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