Advertising week 18/2015: What awaits you

Why readers want solutions (and not just problems)

Because time was running out Dominique EigenmannGermany correspondent for the Tages-Anzeiger, did not speak at the media congress in Interlaken - to the regret of many members of the audience. He summarizes what he actually wanted to say for Werbewoche.

62a: Process names a house number

To mark its 20th anniversary, the Zurich-based brand agency Process published the branding and design magazine 62a. The agency wants to show what it is capable of in terms of branding and design and to deal with trends and new perspectives. This provides new impetus for the work of brand consultants and designers.

"I always say that honestly, because it's the same for all start-ups anyway"

In January, the Peter Hogenkamp and his start-up Newscron launched the "Niuws" app, which offers users hand-curated news on various topics. 50 curators - all experts in their fields - link to relevant articles in their boxes. With curating, Hogenkamp has picked up on one of the big trend topics at an early stage. In an interview with Werbewoche, Hogenkamp takes stock.

Hornberg shooting in Seldwyla

The alliance between SRG, Swisscom and Ringier is not a case for the Cartel Office. It violates the necessary separation of powers. Says Jürg Altwegg, correspondent for the Frankfurter Allgemeine Zeitung in Geneva.

About ineffective advertising activities

An advertisement as a poster or a text in six-point font or a TV commercial without sound or a Formula 1 driver for soft cheese. All ineffective advertising. Finds Werbewoche-Motzer Theophill Butz.

An up-and-comer makes the running

Everything about the Swiss Annual report rating 2015

Interactive Media Design

More and more agencies and companies are looking for experts in interaction design. We present two extra-occupational Training courses that enable designers and creators to explore new, digital areas of their professional field.

Good advertising, efficient implementation

A good idea is also at the heart of multimedia campaigns. These are usually cost-intensive, which is why efficient implementation is becoming increasingly important. At one of the PublishingNetwork clients, service providers and creative professionals gave valuable tips at the event organized the evening before.

Integrated content marketing

Content marketing to address customers is only worth half as much if employee communication is not integrated into an overarching content strategy. More and more companies are therefore opting for integrated content marketing that also considers employees and future employees as target groups. A Studywhich was initiated by the Content Marketing Forum, shows what to look out for.

Head of the week: HR consultant with a gut feeling

Anyone looking for a new job in the communications industry is likely to come across the Werbekraft recruitment agency at some point. If you let Sonia Soutter If we support them in their job search, a successful placement depends above all on whether it is a good fit on a personal level. However, she believes that many changes would not actually be necessary.

Advertising campaign unintentionally political

The Bern agency e621 has for the company Honegger implemented the national "We are Switzerland" campaign. With this campaign, Honegger was suddenly associated with the refugee debate. This was not planned, the company emphasizes.

Plus: Impact Check, Beat C. Hürlimann, IAB Switzerland, Shortlist Screen-up, LinkedIn Pulse, 13 Questions, Franz & René, Déformation professionelle, Keystone exhibition, book "Bikini in den Bergen", Last but not least and much more.