Advertising pressure remains stable overall

The total advertising print of all media continues to be average year-on-year and remains stable at the level of October 2016. The advertising print in TV advertising, which has been steadily increasing since the beginning of the year, is rising again after a slump in September. By contrast, the figures for electronic media, which have also been rising since January, stagnated in December at the level of the previous months of September and October. Figures for radio and digital media are unchanged, while those for the Internet are down slightly.

The Goldbach Index (GEMI)

The index for advertising print in the overall market and in the electronic media initiated by the Goldbach Group is based 100 percent on the data collected and published monthly by Media Focus. The GEMI provides information on the indexed development of the various electronic media compared to the overall market since the introduction of the first advertising window in 1993 (digital advertising space from 2007). In a two-stage process, monthly seasonality is filtered out of the time series. In the short-term view, the past 12 months of the electronic media TV, radio and Internet are shown in each case.