Four books that might interest you
In cooperation with GetAbstract we present four books from the marketing and communication sector. This time: "Public Relations", "The human factor or what matters in professional life", "Between old and new lies good" and "Flow@Work".
Public Relations
Guide to modern communications management.
- Author: Dominik Ruisinger and Oliver Jorzik
- Publisher: Schäffer-Poeschel, 2021
- Pages: 464
- ISBN: 9783791048918
Corporate communications and image cultivation are experiencing tremendous changes due to digitalization and social media. PR measures no longer go in one direction alone. Public relations have evolved into a dialog between companies and their stakeholders. Well-connected consumers are intervening with self-confidence. Organizations are losing their sovereignty over information. In this challenging new world, this clearly structured, detailed guide offers orientation for all PR managers.
The human factor or what matters in professional life
50 behavioral economics findings.
- Author: Matthias Sutter
- Publisher: Carl Hanser Verlag, 2022
- Pages: 288
- ISBN: 9783446473133
Typical human behaviors shape virtually all areas of professional life: from the difficulties of finding a job to the crucial leadership skills of a CEO. Matthias Sutter's book is scientifically sound and highly vividly narrated. It offers surprising insights into what really matters in working life. Along the way, Sutter dispels many prejudices - such as that of the underqualified quota women. A recommended read for anyone interested in the findings of behavioral economics.
Between old and new lies good
How we can shape a sustainable work culture with GOOD WORK without having to redo everything.
- Author: Jule Jankowski
- Publisher: Vahlen Verlag, 2022
- Pages: 255
- ISBN: 9783800669332
The author's approach is convincing: If the advocates of new work models did not question everything that already exists, employees might be more open to new work. Despite all the sympathy for agile working methods, it is the pragmatic view of the tried and tested that sets the book apart from similar literature. Without claiming to be scientific, it questions fashionable management buzzwords and focuses on the context. It depends on the context whether this or that trend in the working world really represents progress.
Flow@Work
Brain-friendly leadership - attracting and retaining the best people.
- Author: Friederike Fabritius
- Publisher: Campus Verlag, 2022
- Pages: 288
- ISBN: 9783593516448
It is now well known that men and women work and lead differently. But the latest findings from neuroscience go into far more detail. They describe how not only gender, but above all our "neurosignature" influences behavior and performance. Companies that take this into account are rewarded with a more satisfied and productive workforce, neuroscientist Friederike Fabritius is convinced.
