Toppharm and Yoo launch collaboration for new digital touchpoint
Toppharm aims to reposition itself in the challenging healthcare market and revamp its digital presence, with support from the digital agency Yoo.
Toppharm wants to reposition itself in the challenging healthcare market and renew its digital presence. The project is conceptually and technically complex and will answer the question of what the role of the digital touchpoint between pharmacies and consumers will be in the future. For this purpose, the company has brought Yoo on board, and a preliminary project is already underway to record the needs, expectations and ideas of consumers, pharmacies and the client.
"Like other industries, pharmacies are facing a major digital transformation. We are highly motivated to make Toppharm fit for a digital future," says Sebastian Westhues, Chief Creative Officer & Partner. "We place a high value on the contemporary customer journey and want to provide customers with an optimal experience in the digital world as well," says Anita Spycher, Head of Marketing & Communications, Toppharm.
Responsible at Toppharm: Anita Spycher, Head of Marketing & Communications and Member of the Executive Board, Christine Steiner, Communications & Project Manager, Christopher Fradley, Head of IT Development, Kevin Eggli, Head of Marketing, Gina Wigger, Digital Marketing Specialist, Bernhard Jenny, IT Development. Responsible at YOO: Sebastian Westhues (Chief Creative Officer & Partner), Sam Sherbini (UX Research & Strategy), Tobias Uhl (UX Design), Andrej Saric (Consultant & Project Manager).
