Trollhauser makes anniversary book for Thermoplan
To mark its 50th anniversary, the Swiss coffee machine manufacturer Thermoplan wanted a special publication. The Lucerne-based copywriting agency Trollhauser handled the concept and production.
What began in 1974 with an automated cream whipper is now a globally active company: Thermoplan produces fully automatic coffee machines - for Starbucks and other global corporations, among others. All machines are produced in Weggis LU, and 80 percent of the parts used come from Switzerland. Swissness is one of the values that run through the anniversary book. Others include partnership, innovation and sustainability.
Employees have their say on each topic. Martin Rutishauser from Trollhauser: "CEO Adrian Steiner wanted to have a high-quality book in his hands in time for the anniversary celebrations. That was our only requirement." There was plenty of creative freedom. "The concept should reflect Thermoplan AG and its values in every respect," says Matthias Troller from Trollhauser. The result: large images, little text, German and English. The hard cover
gives the book value and durability. The transparent pages between the chapters echo the transparency of the new building. The paper is sustainably produced and very pleasant to leaf through.
The contact between Thermoplan and Trollhauser came about on the recommendation of Denise Staerk from the event agency Missing Link, who planned the anniversary celebrations for Thermoplan. The text agency relied on proven partners for the implementation: Hampi Krähenbühl for the layout, Daniel Bühler and Monique Wittwer for
Photography. The book was distributed to customers and partners as part of the festivities from June 19 to 22. They came from all over, in keeping with the motto: From Weggis to the world, from all over the world to Weggis. The celebrations coincided perfectly with the opening of the new unique company building. "I take great pleasure in the Anniversary book. It represents what makes Thermoplan so unique," says CEO Adrian Steiner.
unique 50, the book on 50 years of Thermoplan, concept, text, project management: Trollhauser GmbH, Lucerne, trollhauser.ch, design: Hampi Krähenbühl, Fürigen, wtg.ch - photography: Daniel Bühler, Kriens, danielbuehler.ch, portrait photography: Monique Wittwer, Lucerne, moniquewittwer.ch - image editing: Simon Eugster, Lucerne, simon-eugster.ch, printing: Triner Media + Print, Schwyz, triner.ch, binding: Bubu AG, Mönchaltorf, bubu.ch
Trollhauser, that's the founders Matthias Troller and Martin Rutishauser. They met at an advertising agency in Lucerne. Even the start was
Trollhauser won the Swiss Text Award 2013 for its own website. Clients include SMEs, some larger companies and communications agencies. Since its inception, Gürti the armadillo has served as an imaginary mascot, regularly illustrated for the Trollhauser newsletter. The collected Gürti works by Solange Ehrler embellish the Trollhauser website.
