Rod puts customers' names on SBB trains
In the SBB campaign «At Home on the Go,» created by Rod, customers have the chance to see their names roll across the country on a train.
Last spring, SBB called on its customers to photograph their personal "at home on the road" moments and send them to SBB. With great success: 600 SBB selfies were posted on the platform. Sbb.ch/on-the-go uploaded, the best of which were selected and will now be used for the current umbrella campaign and signed with the logo modified by the names of each contributor.
The highlight: these pictures are followed by a new call to send in personal "at home on the road" moments - because this time SBB is going one step further with the logo changed by the customer names. The pictures sent in will be put to the vote on the campaign platform and on the SBB Facebook page, and a jury of experts will judge the thirty pictures with the most likes. The three best will win an entire SBB carriage, which will travel through Switzerland for two months with the names of the entrants instead of the official SBB logo.
"at home on the road" as a contemporary attitude to life
Since 2012, SBB has been writing "At home on the road" on its banner. A claim that is becoming increasingly relevant in an age of increased mobility. At the same time, "at home on the road" describes a diverse and individual feeling for customers, which, according to a study, is primarily characterized by space, comfort, cleanliness, the overall atmosphere, being alone and socializing, certain rituals, rest, catering, and much more. With this year's umbrella campaign, SBB is attempting to capture the diversity and the individual feeling of being at home on the road for each customer by means of images sourced directly from customers, thus consistently placing them in the spotlight. Everyone can and should take part: the pictures can be viewed from Monday, August 11, at Sbb.ch/on-the-go be landed high.
Responsible at SBB: Jan-Hendrik Völker-Albert (Head of Marketing and Sustainability), Myriam Siksou (Head of Group Marketing), Marco Serratore (Project Manager Marketing Communications), Eliane Tschudi (Head of Social Media), Franziska Pasqua (Media Planning). Responsible for concept and implementation campaign: Rod Communication. Responsible for concept and implementation landing page and online advertising media: Maxomedia.
