Processes, data and dialogs

CUSTOMER DIALOG Tobie Witzig, who served as CEO of the former rbc Solutions (now MS Direct) for 13 years, has recently launched his own company, Witzig Solutions.Data, processes, and customer interactions have fascinated Tobie Witzig for over 20 years. First in his role as head of direct marketing at major Swiss companies, later as the owner of Worx Solutions (now Witzig Solutions), and most recently for 13 years as CEO of the former contact management specialist rbc Solutions (now MS Direct). With his company He develops concepts and takes on projects in the areas of data, data management, sales, and service. Implementation takes place in collaboration with the client’s staff and, as needed, with additional resources from the partner network. Tobie Witzig maintains a partnership and contractual relationship with the current MS Direct AG.A graduate in Business Administration (FH) with a master’s degree in Business Information Management, he is a lecturer in Customer Relationship Management at ZHAW and FHSG and serves on the advisory board of the Institute for Marketing Management at ZHAW. He is the author of numerous professional articles and gives presentations on lead management and CRM.