Market research at the touch of a button
If a product manager needs information on regional demand for competing products, they can hire a market research firm. That costs them time and money. However, they can also use the simpler, faster, and more cost-effective alternative: Google Search Insights provides them with the information they need in just a few moments.
Google Search Insights makes the statistics of Google search queries accessible free of charge. The user can see whether there is a demand for a topic or product and which terms are being searched for in a region or country. The forecast function shows search trends for regions, time periods or subject areas.
Search queries as indicators for events
Flu Trends" was developed using Google demand statistics. This predicts the frequency of flu cases on a monthly axis per country for the coming winter - science confirms the reliability of the results. Google employees were able to show that search queries have an influence on decisions. They determined the winner in advance based on search queries for the Eurovision hit contestants.
Hardly used by marketing
Google Insight delivers representative surveys in just a few moments and is therefore a valuable addition to the familiar market research tools. Although the tool provides a wide range of information and a basis for decision-making, it is rarely used by marketing: for example, for time-based and regional campaign planning or to identify popular terms and phrases for communication. Sales could find out how demand for a product is developing in the regions and over time.
Industry experience and creativity are required to make the most of Google Insights. It is often not enough to work with a single term, as different spellings (armchair, sofa, armchair) are used in the search or different topics are searched for with the same term. Only those who know which terms the market uses to search for a topic will achieve meaningful results.
Anyone who has discovered the possibilities of Google Insights will no longer want to do without this tool for planning and optimizing their marketing and communication measures. And not just in online marketing.
Imre Sinka
Imre Sinka is Managing Director of the DotPulse web agency.
Google Trends
This Google Lab service uses graphics to show how often a term was entered into Google over a period of time and in which country the term was used the most.
Google Insights
Google Insights is very similar to Google Trends. In addition, the regional interest in an offer and new search terms are displayed.
Search queries as indicators for events
Flu Trends" was developed using Google demand statistics. This predicts the frequency of flu cases on a monthly axis per country for the coming winter - science confirms the reliability of the results. Google employees were able to show that search queries have an influence on decisions. They determined the winner in advance based on search queries for the Eurovision hit contestants.
Hardly used by marketing
Google Insight delivers representative surveys in just a few moments and is therefore a valuable addition to the familiar market research tools. Although the tool provides a wide range of information and a basis for decision-making, it is rarely used by marketing: for example, for time-based and regional campaign planning or to identify popular terms and phrases for communication. Sales could find out how demand for a product is developing in the regions and over time.
Industry experience and creativity are required to make the most of Google Insights. It is often not enough to work with a single term, as different spellings (armchair, sofa, armchair) are used in the search or different topics are searched for with the same term. Only those who know which terms the market uses to search for a topic will achieve meaningful results.
Anyone who has discovered the possibilities of Google Insights will no longer want to do without this tool for planning and optimizing their marketing and communication measures. And not just in online marketing.
Imre Sinka
Imre Sinka is Managing Director of the DotPulse web agency.
Google Trends
This Google Lab service uses graphics to show how often a term was entered into Google over a period of time and in which country the term was used the most.
Google Insights
Google Insights is very similar to Google Trends. In addition, the regional interest in an offer and new search terms are displayed.
