Live Experiences saves energy with Stadtwerke Gossau
In 2012, Stadtwerke Gossau SG focused its communications efforts on energy conservation. Through a campaign in the local newspaper, the utility is sharing household energy-saving tips from real residents of the town who are already putting these tips into practice.
The campaign focuses on Gossau personalities and members of the public who set a good example and consciously save energy every day. In a competition in the local newspaper, readers are invited to send their personal energy-saving tip to the municipal utilities. The prize is a shopping voucher from the specialist stores in Gossau SG and an energy brush from the municipal utilities. The winning and customer gift symbolizes the act of mopping up in front of your own door. Energy saving is the topic of conversation or thought when the gift is handed over and used.
The success of the campaign is based on the local awareness of the everyday protagonists and the transfer from the advertisement to everyday life with the energy broom, according to the agency. It gives the personal efforts relevance. Attention is raised by the likelihood that viewers know the people personally or from seeing them. The suspense of who will be seen here next is intended to trigger a certain "search for energy-saving opportunities" and create the desire to stand in this place yourself. They provide the material for the stories: "Do good and talk about it."
