Empty promises
Fundraising A TV commercial by Swissaid and Lesch + Frei aims to dispel lies about genetic engineering.
Fundraising A TV advertisement by Swissaid and Lesch + Frei aims to dispel lies about genetic engineering Help that helps - this is the motto under which Swissaid supports the poorest of the poor - the people of the Third World. The foundation, which is independent of political parties and religious denominations, therefore works exclusively in self-help projects that are the result of the local population's own initiative. It supports projects that promote sustainable rural development - from organic farming, drinking water supply and irrigation to projects in schools and the health sector. In its work, the Swiss development organization relies on local experts, with whose help it monitors the use of the funds. Fighting falsehoods with irony
For several years now, the Zurich agency Lesch + Frei has been designing fundraising campaigns for Swissaid that dramatize a current topic. This year's campaign - consisting of a TV commercial - is intended to dispel the false promises of the genetic engineering industry. Under the slogan "Genetic engineering does not satisfy hunger", the aim was to convey the dangers and consequences of genetic engineering in agriculture in an informative but ironic way. The team led by CD Thomas Lüber opted for a collage-like short film. "The surreal design is intended to expose the misinformation provided by the genetic engineering industry," says Lüber.
In addition to raising awareness, the campaign also has a fundraising function. After the federal contribution of around six million Swiss francs (as of 2003), private donations make up the lion's share of the funding at over 30 percent.
The Swissaid TV commercial is intended to show the misinformation of the genetic engineering industry.
Simone Keller
For several years now, the Zurich agency Lesch + Frei has been designing fundraising campaigns for Swissaid that dramatize a current topic. This year's campaign - consisting of a TV commercial - is intended to dispel the false promises of the genetic engineering industry. Under the slogan "Genetic engineering does not satisfy hunger", the aim was to convey the dangers and consequences of genetic engineering in agriculture in an informative but ironic way. The team led by CD Thomas Lüber opted for a collage-like short film. "The surreal design is intended to expose the misinformation provided by the genetic engineering industry," says Lüber.
In addition to raising awareness, the campaign also has a fundraising function. After the federal contribution of around six million Swiss francs (as of 2003), private donations make up the lion's share of the funding at over 30 percent.
The Swissaid TV commercial is intended to show the misinformation of the genetic engineering industry.
Simone Keller
