Kuoni analyzes user behavior with Tealeaf
Kuoni is working with the software company Tealeaf to analyze users' online behaviour. The aim is to improve user-friendliness and online content.
Kuoni wants to focus its corporate strategy more strongly on the Internet. In collaboration with the software company Tealeaf, the tour operator is analyzing the online behavior of users who visit its website, which was redesigned in June 2009. Customer experience software is used to precisely track and record transactions that visitors carry out on the website and everything they look at. The aim is to improve user-friendliness and online content.
