Unfortunately, as it turned out in retrospect, this is not possible with regard to net sales. This is because the figures for 2008 used for the article do not correspond to the values that result if the figures for 2008 are calculated using the deviations shown in the 2009 statistics. The reason for this is that the "title basket" for the sales figures is adjusted each year by Wemf for those titles for which no or incomplete information is available. In this specific case, this adjustment amounted to no less than 106 million francs. Almost 100 million francs of this is attributable to the daily press. The consequence of this is that sales comparisons only make sense with the previous year. The article on the website has now been adjusted accordingly. We apologize for the confusion caused here and there. PCM
> To the corrected article (pdf)

This means that a full-page fixed format in the Neue Luzerner Zeitung is 23 percent cheaper than an advertising page calculated according to the color millimeter rate. The missing minus sign now makes the statement the opposite: according to this, the fixed format in the Neue Luzerner Zeitung would be a full 23 % more expensive than the advertising page calculated according to color millimeters - and that makes no sense in the city of lights or anywhere else.

The article "M6 advertising window: Match against TSR is still open" (WW issue 7/09) contains an incorrect figure. It stated that the French advertising window M6 had achieved a market share of 34.9 percent in the 3+ target group in French-speaking Switzerland in 2008. This is incorrect. The market share was 9.5 percent.

 
Mach Basic In the overview of the reach figures with the changes to 2007-2, we made two errors: Firstly, titles from German and French-speaking Switzerland are listed in mixed form, which actually makes the intermediate title "German Switzerland" superfluous. Secondly, the values for 2008-1 and 2007-2 have been swapped in today's free evening paper. As a result, the index is negative (89) instead of positive (113). We apologize for this oversight. The editorial team

In the article "Ein cleverer Coup der BaZ" (WW 15/05, p. 16), we read that the Neue Fricktaler Zeitung (NFZ), the resulting merger product of Fricktaler Bote and Fricktaler Zeitung, would one day be the largest newspaper in the region and, thanks to its large weekly circulation of 31,000 copies, would "also surpass the weekly Bezirksanzeiger with its 1,8137 copies". But the circulation comparison is wrong. The 18137 copies of the Bezirksanzeiger only include the paid circulation, forgetting that the official publication of 22 Fricktal municipalities serves 29 other localities with an additional 11290 free copies. And the latter should have been included in the comparison with the free large circulation of the NFZ. In total, the Bezirksanzeiger therefore has a certified circulation of 29427 copies (based on 2003). Rudolf Moser, co-owner of the publishing house Mobus AG, emphasizes that the current circulation of the Bezirksanzeiger, which has not yet been reported by Wemf, is actually around 34,600 copies. In addition, the Bezirksanzeiger had 41,000 readers in last year's Mach Basic, 5,000 more than the large circulation of the Fricktaler Zeitung.

We made a mistake in the article "Expansion with setbacks" (WW 9/05, p. 17): In the table, the circulation of KMU Magazin was given as 5200 copies. This is incorrect. According to the correction list for the 2004 Wemf circulation bulletin, the paid circulation is 6639 copies. This circulation is 100 percent subscribed.

Unfortunately, errors have crept into this year's creative ranking: Euro RSCG omitted 2 shortlist places in Cannes and 4 finalists at the New York Festival. As a result, the agency achieved 134 points and moved up to eighth place. Second-placed Ruf Lanz is missing 1 Edi and 4 Poster of the Year shortlists. With 403 points, the agency is now even closer to Publicis. The corrected ranking can be downloaded as a PDF file from www.werbewoche.ch.

In the article "Rate increases are the rule" (WW 39/04), we published an incorrect rate in the table: The Walliser Bote now charges 4590 francs for a full-page b/w ad and 6860 francs for a four-color ad, which corresponds to a rate increase of 1 and 0.7 percent respectively. The table incorrectly stated a price increase of 5 and 3.3 percent respectively.

An error crept into last week's article on the packaging industry (17/04): It is correct that Limmatdruck/Zeiler is now the largest Swiss sheet-fed offset printer in the fine cardboard sector. The print products division has been restructured as "Media Services" and works with external partners in the printing sector. The packaging division, on the other hand, was expanded in Spreitenbach and Köniz in terms of both technology and personnel in order to be able to offer national and international customers a broader range of services.

The circulation of the Bieler Tagblatt grew by 0.3 percent this year and was not in the red, as incorrectly stated in WW 14/04. The correct figure was the current circulation (31543 copies). However, the previous year's figure was incorrect, as it was not 32453, but only 31453 (based on 2002). We apologize for the error. (dse)

Winterthur was always in Radio Top's reception areaDue to a mix-up at Publica Data, a serious error crept into the article "Ende der Schönfärberei" (WW 2/03, page 20). The article by Markus Knöpfli contained a section in which it was claimed that Radio Top had excluded the city of Winterthur from its reception area because it was in competition with Radio 24 and Energy Zurich. Publica Data proofread Markus Knöpfli's article and had even provided the impetus for this fatal section. Following a request by Radio Top on January 29, 2004 to print a counterstatement based on Art. 28g ZGB, Werbewoche, Publica Data and Radio Top agreed on the following correction: The city of Winterthur was always in Radio Top's reception area. However, between November 7, 2001 and November 30, 2003, the city of Winterthur was in Radio Munot's concession, which caused an unfortunate mix-up in the minds of Publica Data, which was literally perpetuated (most recently in Werbewoche on January 22, 2004). This means that the article's statement that Radio Top had excluded Winterthur from its reception area out of a calculation because it was in competition with Radio 24 and Energy Zurich is incorrect. Publica Data formally apologizes to Radio Top for the incorrect information and regrets the possible damage to Radio Top's image caused by this error.
Publica Data AG
Rolf Müller, Managing Director

In the article "Lokale BZ-Kunden sind sauer" (WW 02/04), the impression is given that the Berner Zeitung did not communicate the new city tariff to its customers.in the article "Lokale BZ-Kunden sind sauer" (WW 02/04), the impression is given that the Berner Zeitung did not communicate the new city tariff to its customers. This is not true. According to Franziska von Weissenfluh, Publishing Director of the BZ, local, regional and national customers of the Berner Zeitung were informed by post in calendar week 51 about the BZ's short rates for 2004. Larger customers were informed about the Berner model (including the new values and rates) in a detailed presentation. We regret the misunderstanding.

As was inadvertently reported incorrectly in the article "Freixenet, a drop of pleasure for the blue hour", 43/03, Cava Freixenet is not a carbonated grape juice. Freixenet is a wine to which yeast is added and which then ferments in the bottle for at least nine months to learn to sparkle.

A Gold Midas Award, which McCann-Erickson Switzerland won at the New York Festivals for the XL Capital campaign, was forgotten in the creative ranking of Werbewoche No. 43; this previously unconsidered award puts McCann-Erickson Switzerland in 10th place with 79 points.

Some errors were made in the presentation of the new advertising rates in Advertising Week 38/03 ("Sugar for advertisers").Swiss Family increased in Mach Basic 2003 by 98000 readers (+17.1%), not 9800. In Facts, of course, there is no higher rate for the first bundle. The corresponding footnote is to be deleted. According to advertising manager Raphael Jud, the figures for the St.Galler Tagblatt are too high. Correct are 11220 francs (+0,79%) for 1?1 page bw and 15810 francs (+0,56%) for 1?1 page 4f.

According to Mach Basic, it was not the Solothurner Tagblatt that gained 67 percent more readers in 2003 and now has 40,000 readers, as reported in the last issue of Werbewoche, but rather the entire edition of the Berner Zeitung (BZ) in WG 32 (Solothurn). It is not possible to say how much of this is due to the Solothurner Tagblatt, which is part of the overall BZ edition, as the title is not even shown separately in the readership study.

The article "Net-Promotions at the end" (WW 24, 19.6.03) contained two errors. Firstly, it stated that the Konkursite company Net-Promotions was a partner company of Goldbach Media AG "until the end of 2002". It is correct that the partnership had already been terminated in summer 2002 and that Goldbach CEO Klaus Kappeler had announced his resignation as a board delegate at Net-Promotions at that time. In addition, Hans Ulrich Keller, Chairman of the Board of Net-Promotions, was quoted as saying that his company was "illiquid, but not indebted". However, it should have said that the company was "illiquid but not overindebted".

We made a few mistakes in last week's shortlist. Urs Schrepfer is of course CD, but at Jung von Matt and not Wirz. Roli Scotoni is indeed at Advico, but as AD, not as copywriter. Ditto Jung von Matt's Lukas Frei - he is also an AD and not a copywriter. Sorry for these misspellings!

In the WochenInterview with business journalist Heik Afheldt (WW 12/03), two regrettable errors have crept in. Firstly, Afheldt did not say that there was no room for two independent subscription newspapers in Berlin, but for three. In addition, the Stuttgarter Nachrichten and the Stuttgarter Zeitung belong to the same media company, but not to the Holtzbrinck publishing house.

In the article "Advertising rates at eye level" (WW 9/03), the 1/1 advertisement rate of the Express, which will be published at the end of March, was quoted at CHF 12284. However, this is not the basic gross page rate - which is 11167 francs and thus almost identical to that of 20 Minuten - but a page in the news section with a 10 percent placement surcharge.

The table for the article "Gerangel am stillen Örtchen" (WW 1/03) unfortunately contains an error: Face AG does not have 3000, but 30000 advertising spaces in the toilets of restaurants, bars and service stations throughout Switzerland. (ww)