Online Retail Sales in Switzerland Have Risen Sharply
Although Swiss consumers did not shop online any more frequently last year than they did two years ago, they did spend more money doing so. Online retail sales rose from 4.24 billion to 5.87 billion francs during this period.
Although Swiss consumers did not shop online any more frequently last year than they did two years ago, they did spend more money doing so. Online retail sales rose from 4.24 to 5.87 billion francs during this period. Flight and vacation deals, banking services, and tickets for concerts and events are particularly in demand. However, very few people buy groceries online. This was revealed by a representative survey conducted in December by the University of St. Gallen. The most frequently mentioned websites were those of the online bookseller Amazon and the online auction sites eBay and Ricardo.
Whether people shop online depends not only on price, but also on how fast and easy the shopping experience is. Comparing prices across different providers and reading product reviews also play a significant role. However, respondents indicated that concerns about the security of credit card payments act as a deterrent. More than half of Internet users do not want to provide their credit card number. Other obstacles cited included the lack of personal advice and the difficulty of assessing product quality.
Whether people shop online depends not only on price, but also on how fast and easy the shopping experience is. Comparing prices across different providers and reading product reviews also play a significant role. However, respondents indicated that concerns about the security of credit card payments act as a deterrent. More than half of Internet users do not want to provide their credit card number. Other obstacles cited included the lack of personal advice and the difficulty of assessing product quality.
