Dept and Transa go their separate ways
The agency Dept has won the pitch for outdoor retailer Transa's new e-commerce solution.
Transa was looking for a long-term partner to support the company in the development of the new e-commerce platform on a strategic, conceptual and technical level. The central requirements here were the linking of content and commerce. Based on a new content strategy, Transa wanted a scalable and user-friendly CMS and a new visual identity that would match the brand's identity.
The pitch win was based on a strategic approach that adopted the USP of brick-and-mortar retail as the common thread for Transa's web solution. The goal was to seamlessly transfer the advice and expertise of the employees in the stores to the digital platform and to meet the customers online just as well as in the stores. At the same time, the platform was to inspire with new outdoor visions and educate and inform with broad product knowledge.
In the pitch, Dept presented ideas and features that stringently reflected this vision. The strategic approach, the structure of the new platform and the implementation ideas convinced Transa. Dept also scored in other aspects: The Dept team proved that it understands Transa's values and identity and operates on the same wavelength. The design, which is fresh, reduced and yet approachable, as well as Dept's approaches to developing the content strategy also coincided with Transa's expectations. The chemistry was also right between the two teams.
The implementation is agile and includes the visual conception, UX & UI design, the development of a content strategy as well as the technical conception and implementation. The technical implementation is based on the MACH approach with Dato as the headless CMS. "We developed a strategic approach that focuses on the authentic presentation of Transa's brand and identity while enabling a seamless connection between content and commerce," explains Yann Wanner, Head of New Business at Dept.
