GEYST Bell BBQ: Wie ein junges Duo den Pitch gewann
GEYST won the multi-year BBQ account for Bell Switzerland in a pitch and is now beginning to roll out the new barbecue campaign.
The branding and communications agency Geyst will be responsible for Bell Switzerland’s new, multi-year BBQ campaign. With the win of the GEYST Bell BBQ account, a team that combines fresh ideas with targeted expertise has come out on top: Creative Director Olivia Hug and Art Director Lukas Schnider approached the pitch as a young duo with great passion and brought in experienced reinforcements to help shape the strategic direction.
According to the press release, it became clear right from the first Chemistry Meeting that everyone shared a common understanding of the brand and the topic of grilling. This foundation carried the team through the entire development phase and was one of the reasons Geyst ultimately prevailed.
Fresh enthusiasm meets years of experience
The pitch for Bell’s future barbecue campaign called for bold concepts and a compelling central idea. The core team led by Olivia Hug and Lukas Schnider impressed with their agility, creative ideas, and high-quality design. The team was strategically supplemented by ECD Rob Hartmann, who provided selective support for the project and offered crucial insights thanks to his many years of industry and pitching experience. On the account management side, Marianne Sauter, who joined Geyst in early September, was responsible for the process.
«It was absolutely brilliant teamwork,» the team says in retrospect. «The drive and positive energy were evident from the very beginning, both among ourselves and in our interactions with Bell. We really enjoyed the process, and that enthusiasm clearly showed in the final result and the presentation.»
Kickoff of the multi-year implementation
With the account secured, Geyst is now moving forward with the implementation of the multi-year campaign. The pitch demonstrated just how much power lies in the synergy between fresh creativity and targeted expert input. This spirit will also shape Bell’s upcoming initiatives.
Responsible at Geyst: Olivia Hug (Creative Director), Lukas Schnider (Art Director), Rob Hartmann (ECD), Marianne Sauter (Account Management)
For more information about Bell Switzerland, visit https://www.bell.ch
