Survey: advertising sales fell sharply in 2009
Advertising revenues in Switzerland slumped by 11.4 percent to CHF 5.13 billion in 2009. In the crisis year 2009, the advertising revenues of media companies fell back to the level of 2003
The survey is based on a survey of Swiss media houses and broadcasting companies, but also takes cinema and trade fair advertising into account. It was carried out by the Foundation for Advertising Statistics. The survey does not include websites as an advertising medium, as the Foundation announced in Zurich on Wednesday. Swiss franc expenditure on traditional advertising and sponsorship is measured.
Paid titles lost almost a quarter of their revenues in 2009. In the business and financial press, revenue even fell by around 35 percent. The cut in advertising budgets resulted in almost 29 percent less revenue for the Sunday press. Advertisements in the trade and specialty press fell by 17 and 12 percent respectively, as the foundation announced in Zurich on Wednesday.
A total of CHF 5.13 billion was spent on advertising in Switzerland last year. This is 11.4 percent less than in 2008 and the biggest decline since 1982, according to the Foundation for Advertising Statistics. At 37.3 percent or CHF 1.92 billion, the biggest slice of the cake went to the print media, as it always has. However, the share of printed media in total sales fell below 40 percent for the first time. The decline was also clearly evident in free media, which lost around 13 percent. However, the statistics also show the disappearance of titles such as Punkt.ch, News and Le Matin Bleu. The crisis was most dramatic for job advertisements: The print media still took in 192 million francs from advertisements for job vacancies, 45 percent less than in the previous year. This means that income was even lower than in the weak years of 2002 and 2003.
The electronic media fared better: TV advertising and sponsorship brought in CHF 595 million for the TV stations, just 5% less than in 2008. However, the decline only affected the public broadcasters. The private Swiss stations recorded an increase, while the foreign private stations remained the same.
Radio stations, meanwhile, gained 3% and increased their income to 135 million francs. There was a decline in cinema advertising for the third time in a row: investments in cinema advertising fell by 13% to CHF 26 million.
Paid titles lost almost a quarter of their revenues in 2009. In the business and financial press, revenue even fell by around 35 percent. The cut in advertising budgets resulted in almost 29 percent less revenue for the Sunday press. Advertisements in the trade and specialty press fell by 17 and 12 percent respectively, as the foundation announced in Zurich on Wednesday.
A total of CHF 5.13 billion was spent on advertising in Switzerland last year. This is 11.4 percent less than in 2008 and the biggest decline since 1982, according to the Foundation for Advertising Statistics. At 37.3 percent or CHF 1.92 billion, the biggest slice of the cake went to the print media, as it always has. However, the share of printed media in total sales fell below 40 percent for the first time. The decline was also clearly evident in free media, which lost around 13 percent. However, the statistics also show the disappearance of titles such as Punkt.ch, News and Le Matin Bleu. The crisis was most dramatic for job advertisements: The print media still took in 192 million francs from advertisements for job vacancies, 45 percent less than in the previous year. This means that income was even lower than in the weak years of 2002 and 2003.
The electronic media fared better: TV advertising and sponsorship brought in CHF 595 million for the TV stations, just 5% less than in 2008. However, the decline only affected the public broadcasters. The private Swiss stations recorded an increase, while the foreign private stations remained the same.
Radio stations, meanwhile, gained 3% and increased their income to 135 million francs. There was a decline in cinema advertising for the third time in a row: investments in cinema advertising fell by 13% to CHF 26 million.
