England: Online advertising soon ahead of print advertising

Online advertising has grown by 40 percent in the UK this year compared to the previous year, according to the Interactiv Advertising Bureau's semi-annual study on online advertising sales http://www.iab.net. Experts assume that the online advertising sector will overtake print advertising sales by the end of the year. Unpopular pop-up advertising If online advertising is broken down into its individual segments, search advertising accounts for 57.7 percent of the revenue generated. Screen-related advertising, such as banners or pop-ups, accounts for 23.5 percent. Classified ads account for a further 17.7 percent. However, pop-ups have lost a lot of ground in the area of screen-based advertising: while they were still able to maintain a segment share of around nine percent in 2005, they fell to 0.7 percent in the first half of 2006.
Online advertising currently accounts for 10.5% (£917 million) of the UK advertising market, just behind print media at 11.4%. The share of online advertising is twice as large as that of out-of-home advertising and three times larger than that of radio advertising. Television advertising accounts for 22.7% of the segment this year.