A direct hit on the net
Search Engines: The Zurich-based agency Hochspannung wants to make the well-known search portal Search.ch even more well-known.
Search engines The Zurich agency Hochspannung wants to make the best-known search portal Search.ch even better known.With a consumer campaign in the best-known print media, the Zurich advertising agency Hoch- spannung wants to make the public even more aware of the popular services of the successful Swiss web portal Search.ch. A simultaneous B2B campaign in the trade press will provide information about the advertising opportunities on the Search.ch portals. Search.ch and its subsites can be used to search specifically for vacant apartments, telephone numbers, addresses and maps of the country and city. And it is precisely this fact that the advertising agency Hochspannung has - specifically - implemented. The agency in Zurich, founded only three years ago, won the budget in a pitch.The creatives around managing director Matthew Katumba, CD Alex Taiganidis and consultant Tom Fäh first formulated the self-confident slogan for their ideas: "Always a direct hit." Around this, catchy ad subjects have been visualized for the consumer campaign. These advertise the individual sites such as immo.search.ch, map.serach.ch or tel.search.ch.
For the implementation of the campaign, the visually familiar targets were modified so that the bull's eye is not a circle but a symbol for the information sought. Thus, the key stands for the apartment or the shape of Switzerland for maps.
The advertisements are supported by radio spots. These are designed in the style of "illegal" broadcast jamming by a radio pirate and, depending on the season, advertise tickets for a hike or offers for finding an apartment.
In the B2B campaign, the stylistically related slogan is: "Banner away!" This call is aimed at advertisers and media planners in Swiss advertising agencies. The arguments why it is better to "start banning" on Search.ch are provided by the individual ad subjects. For example: "Advertise with keywords - instead of wastage" or "CHF 30 per 1000 contacts in your target group - any questions or what".
These relevant statements on media services were placed in the familiar brackets of the Search.ch logo. This is intended to achieve an additional recognition effect. Anyone who enters these arguments formulated here in connection with Search.ch into the net will be automatically forwarded to a website with detailed information via an extra URL. Both campaigns are presented by the client on the net at about.search.ch. Here, in addition to an evaluation, comments can also be made on the advertising.
Search.ch and Swiss PostSwiss Post
acquired Räber Information Management GmbH (RIM) in spring 2004, which operates Search.ch, Switzerland's largest search engine. This also includes tel.search.ch, the most widely used electronic telephone directory. This site is also generally regarded as one of the most visited Internet sites in Switzerland. The reason for the takeover: Swiss Post wants to offer its customers a comprehensive range of services online as well - and to adapt in the long term to changed customer behavior, namely increased Internet use.Search.ch is now one of the most important Swiss Internet platforms. Since its founding in 1995, it has consistently focused on the needs of Internet users. More than 1.8 million regular users are now loyal to the Swiss search engine - and the trend is rising. The Swiss Post Group company is consistently focused on and specialized in Swiss web content.
The "Swiss original" is geared to the demands of a constantly growing Internet community and has various search services on offer such as tv.search.ch, kino.search.ch, events.search.ch, shopping.search.ch or mobile.search.ch.
The electronic telephone number and address search Tel.search.ch is considered the fastest telephone directory in Switzerland. If you are looking for an address or even a restaurant in any city, map.seach.ch is the best choice. This Internet site was voted the best Swiss website of 2005 in the Best of Swiss Web 2005 http://www.bestofswissweb.ch competition. The search service combines addresses and points of interest (museums, restaurants, parking garages with information on occupancy, bus stops with timetables) with a Swiss map, which is displayed either as a street map or as an aerial map.
Andreas Panzeri
For the implementation of the campaign, the visually familiar targets were modified so that the bull's eye is not a circle but a symbol for the information sought. Thus, the key stands for the apartment or the shape of Switzerland for maps.
The advertisements are supported by radio spots. These are designed in the style of "illegal" broadcast jamming by a radio pirate and, depending on the season, advertise tickets for a hike or offers for finding an apartment.
In the B2B campaign, the stylistically related slogan is: "Banner away!" This call is aimed at advertisers and media planners in Swiss advertising agencies. The arguments why it is better to "start banning" on Search.ch are provided by the individual ad subjects. For example: "Advertise with keywords - instead of wastage" or "CHF 30 per 1000 contacts in your target group - any questions or what".
These relevant statements on media services were placed in the familiar brackets of the Search.ch logo. This is intended to achieve an additional recognition effect. Anyone who enters these arguments formulated here in connection with Search.ch into the net will be automatically forwarded to a website with detailed information via an extra URL. Both campaigns are presented by the client on the net at about.search.ch. Here, in addition to an evaluation, comments can also be made on the advertising.
Search.ch and Swiss PostSwiss Post
acquired Räber Information Management GmbH (RIM) in spring 2004, which operates Search.ch, Switzerland's largest search engine. This also includes tel.search.ch, the most widely used electronic telephone directory. This site is also generally regarded as one of the most visited Internet sites in Switzerland. The reason for the takeover: Swiss Post wants to offer its customers a comprehensive range of services online as well - and to adapt in the long term to changed customer behavior, namely increased Internet use.Search.ch is now one of the most important Swiss Internet platforms. Since its founding in 1995, it has consistently focused on the needs of Internet users. More than 1.8 million regular users are now loyal to the Swiss search engine - and the trend is rising. The Swiss Post Group company is consistently focused on and specialized in Swiss web content.
The "Swiss original" is geared to the demands of a constantly growing Internet community and has various search services on offer such as tv.search.ch, kino.search.ch, events.search.ch, shopping.search.ch or mobile.search.ch.
The electronic telephone number and address search Tel.search.ch is considered the fastest telephone directory in Switzerland. If you are looking for an address or even a restaurant in any city, map.seach.ch is the best choice. This Internet site was voted the best Swiss website of 2005 in the Best of Swiss Web 2005 http://www.bestofswissweb.ch competition. The search service combines addresses and points of interest (museums, restaurants, parking garages with information on occupancy, bus stops with timetables) with a Swiss map, which is displayed either as a street map or as an aerial map.
Andreas Panzeri
