Fine wines for fine connoisseurs

 
Wine The agency Visucom.com from Brig is both combative and noble for les Vins des Chevaliers. 
Where there is smoke, there is fire. And where there is good wine, there must be creative advertisers. "There are agencies that also think about creative advertising beyond Zurich Seefeld," wrote Erich Heynen, copywriter and consultant in one at Visucom.com in Brig.
This Valais agency was recently entrusted with the overall communication of the internationally active wine house Vins des Chevaliers in Selquenen/Salgesch. The mandate included the redesign of the logo, the overall revision of the corporate design, the creation and production of the brochure material and the realization of the future communication campaign. This is currently "in diffusion", as they say in the bilingual canton.
The campaign is based on five basic visuals, each in German and French. These subjects are primarily designed and declined for classic use in the print sector. Visucom also designed various mailing campaigns for the whole of German-speaking Switzerland and French-speaking Switzerland. "In order to stand out from the usual visualizations in wine communication, the agency opted for unconventional implementations with a knight as the protagonist in each case," explains CD and AD Frank Lynch. This Chevalier is also an integral part of the new image. "It goes without saying that this involves working with clichés," says Lynch.
The company name Vins des Chevaliers goes back to the fact that Salgesch was the headquarters of the Knights of the Order of St. John or Maltese from 1235 to 1655. Founded in 1050, the Order's main task was to protect pilgrims and the sick. With this in mind, the Knights of Salgesch founded a hostel to welcome and entertain travelers. "It is very possible that they chose Salgesch as their seat because of the good wine," believes Gerhard Constantin, current owner of Vins des Chevaliers, founded in 1930. In any case, his winery has long chosen the knight as the leitmotif for its wine labels out of respect for them.
The five modernized visuals are supplemented by a dozen implementations for event-related use (golf/Euro 08/ski season/Christmas campaigns). These visuals are also used at trade fairs and in online presentations. As the sunny canton is convinced of the quality of its own wines, it has also created its own visual to communicate the awards it has won at international wine fairs. It has already been used for three gold medals at the Concours Mondial de Bruxelles in May 2008 for a Chevalier Rouge 2006, Petite Arvine 2007 and Pinot Noire Grand Cru 2005 as well as silver for Ermitage 2006 and Pinot Noire Reserve des Chevaliers 2006.
Andreas Panzeri