Displayce and Artefact rely on programmatic DOOH for Ubisoft
Ubisoft, in collaboration with Displayce and the agency Artefact, launched a programmatic DOOH campaign for Just Dance 2026 in four countries at the end of 2025. In Germany, digital screens were placed in the immediate vicinity of Mediamarkt and Smyths Toys stores. The campaign generated 1.2 million impressions and an ad recall rate of 33 percent.
As part of the Christmas season, Ubisoft worked with Displayce and agency Artefact to roll out a programmatic DOOH campaign in four markets. The campaign was implemented in Germany, France, the UK and Australia to raise awareness of Just Dance 2026 and encourage purchase intent at the point of sale.
Proximity-based targeting in Germany
In Germany, the campaign was activated in close proximity to key retail partners, with digital screens near Mediamarkt and Smyths Toys stores. Proximity-based targeting with activation zones of up to 0.5 kilometers around the points of sale enabled the target group to be reached at the relevant moment of their customer journey.
The creatives were adapted to the respective environments and integrated the retailers' logos to create a direct link between the advertising message and the availability of the game in the store. This approach was adapted locally in each market, taking into account the respective retail structures and market conditions.
Successful performance figures
In Germany, the campaign achieved 1.2 million impressions and an ad recall rate of 33%. In addition, consideration increased by 30 points.
Further information on Displayce can be found at www.displayce.com.
