Digital CP on the rise: 88 percent of companies use electronic media
The importance of digital media in corporate publishing is growing: 88 percent of all companies in Germany, Austria, and Switzerland use electronic formats for customer and employee communication.
This involves an annual investment of 1.6 billion euros. In total, the turnover of the corporate publishing industry amounts to around 4.5 billion euros. This is the result of the baseline study II, which was carried out by the Swiss market research institute Zehnvier on behalf of the European Institute for Corporate Publishing EICP and the Forum Corporate Publishing FCP.
The average annual budget for digital CP media is EUR 132,000 per company, accounting for 38% of the average budget of EUR 350,000 for all customer and employee communication. At the same time, 80 percent of companies see digital CP media as an excellent complement to print media, while 76 percent coordinate the use of traditional CP media and digital corporate media. The true art of corporate communication lies in the fine-tuning of different instruments, as FCP Vice President Wilfried Lülsdorf explains.
The average annual budget for digital CP media is EUR 132,000 per company, accounting for 38% of the average budget of EUR 350,000 for all customer and employee communication. At the same time, 80 percent of companies see digital CP media as an excellent complement to print media, while 76 percent coordinate the use of traditional CP media and digital corporate media. The true art of corporate communication lies in the fine-tuning of different instruments, as FCP Vice President Wilfried Lülsdorf explains.
Print as a navigation tool
According to the baseline study, such cross-media concepts will continue to gain in importance. Almost 70 percent of companies see cross-media communication strategies as one of the most important developments in corporate publishing. Printed media will continue to play a central role in the future. While more than half of the companies are planning increased investment in digital media, almost three quarters of those surveyed are convinced that the further growth of electronic formats will not be at the expense of print budgets. CP service providers are already offering tailor-made quality content for outstanding technologies such as the iPad, smartphones and the like, as FCP President Manfred Hasenbeck explains.
According to the baseline study, such cross-media concepts will continue to gain in importance. Almost 70 percent of companies see cross-media communication strategies as one of the most important developments in corporate publishing. Printed media will continue to play a central role in the future. While more than half of the companies are planning increased investment in digital media, almost three quarters of those surveyed are convinced that the further growth of electronic formats will not be at the expense of print budgets. CP service providers are already offering tailor-made quality content for outstanding technologies such as the iPad, smartphones and the like, as FCP President Manfred Hasenbeck explains.
Overall, the range and importance of the digital media used varies considerably. Nine out of ten companies consider websites, e-newsletters or e-magazines to be important or very important. For example, more than 10,500 companies use websites in corporate publishing and around 8,800 different e-magazines.
Audiovisual media are another pillar of digital CP. Around 62 percent of companies consider it important or very important, and 40 percent in the DACH region already use videos. Moving image communication is one of the outstanding growth areas, as FCP Managing Director Michael Höflich says.
Audiovisual media are another pillar of digital CP. Around 62 percent of companies consider it important or very important, and 40 percent in the DACH region already use videos. Moving image communication is one of the outstanding growth areas, as FCP Managing Director Michael Höflich says.
Social networks still play a subordinate role in digital corporate publishing. Just under a third of the companies surveyed use social media, two thirds of which consider this channel to be very important or important. 69% of the study participants rely on exchanges in B-to-B communities, while 48% use social media communication for end consumers.
