Discount retailer Vizner Borel highlights Denner’s dense network of stores. Unlike some competitors, where customers have to travel far to save money on bulk purchases, Denner offers the best quality and the best prices throughout Switzerland, right in customers« neighborhoods. With over 450 stores and more than 280 satellite locations, the discount retailer boasts a very dense network of retail outlets. The stores are so close, »you don’t even have to take your car,« says Vizner Borel. The agency illustrates this in the new commercial with shopping carts that serve as »replacement cars” for customers. Whether in the city or in the countryside: with your shopping cart, you can get to Denner instantly, no matter where you are. For practical reasons, the commercial was filmed on Labor Day: with more than 200 extras, over 100 crew members, and 200 shopping carts—all shot simultaneously at various locations. Andreas Panzeri

Fundraising RiveGauche\TBWA Genève has dramatized the problems of this world up close in Switzerland for Médecins sans Frontières Switzerland.major disasters in this world
usually happen very far away. In Switzerland, you can then do more
or less affected and help more or less accordingly.
Then life resumes its usual course. And when it does
would no longer be the case? What would it actually look like if the misery
of this world would suddenly have to take place right before our eyes?
A few weeks ago, RiveGauche\TBWA Genève won the pitch for a new
campaign for Médecins sans Frontières Switzerland. After the
internationally award-winning idea from Advico Young & Rubicam with
the messages "sewn" into wounds as well as the impressively effective
"violated" posters from Publicis last year, RiveGauche was
creatively challenged. - And came up with a completely new idea
effectively in the series of successfully stirring advertising
can contribute.

Confusing eye-catchers
The campaign from CD Alphonse Garcia's team works in two ways
Phases. In the first, teaser posters astonish with dramatic
sounding reports of disasters and their dire consequences. On
at first glance "familiar" messages, such as those we receive in our daily
News is therefore unlikely to cause much of a stir. However, the
horror story becomes an eye-catcher when this misery suddenly turns into
takes place in Switzerland.
"Amandine Favre, 10 years old. Malnourished because of the crop failure in
Canton of Vaud, caused by migratory locusts and drought", confused
us on such a teaser, for example. The explanation then follows in
the second phase with the reassuring addition: "... Is currently in
intensive medical treatment." There is a link to the collection campaign
of doctors working across borders with the claim: "Elsewhere
treat what would be tolerable for us."
The campaign uses seven posters and six commercials. In
these films are budget-conscious and yet emotionally impressive
the same fateful figures as on the posters.
see. The identical text is also shown off-screen, for example
Example: "Manuela Rota, sick with cholera when she was in front of Ticino's
rebels fled across the Alps. Is kept in a mobile care center
treated as an emergency case." Or: "Marco Schmid, eight years old, from
armed troops from Zurich after their victory over Lucerne rebels
raped and tortured ..."
In other subjects, an AIDS widow with five children from the
Val de Travers in the local infirmary the necessary
treatment or an Urs Liechti from Basel his necessary resources
against malaria. Here, thanks to the highly developed Swiss
Healthcare. Across the border thanks to our donations for Médecins
sans Frontières.
    

Andreas Panzeri