DD Marketing: Personalized customer communication for Axa

DD Marketing has worked for Axa Winterthur at news.axa-winterthur.ch developed a personalized communication platform. By linking various communication channels with a personal information account, Axa will in future be able to contact its customers across all media via the Internet, e-mail, SMS, fax or mail merge. Customers, on the other hand, can use their personal web account to specify which information, additional services and offers they would like to receive, when and via which communication channel.
The communication platform was implemented by the dialog marketing agency within two months. It is based on the Multi-Channel Suite (MCS), a CRM application developed by DD Marketing for centralized information and interaction management.

Responsible at Axa Winterthur: Barbara Hubmann (Head of Direct Marketing/
CRM) and Peter Rehnke (project manager). Responsible at DD Marketing: Ben Klein (Managing Director) and Sabina Krunic (Project Manager).