Contexta: Two, three or four friends you shall be

With the Day Pass Plus, you can travel throughout Switzerland this fall in pairs for just 89 francs, in threes for 20 francs more, and in fours for another 20 francs more, or 129 francs. The only condition: One of the travelers must have a Half-Fare Card.

Contexta is currently promoting this extremely attractive SBB leisure offer, which is therefore limited in time, with a TV spot that explains a specific product in a way that is as didactic as it is funny. At its center are two friends in a red double T-shirt, who are joined by two other friends on their little Tour de Suisse. So we see them first on a leisurely ride on the Zurich lake, then on a bizarre-looking stream crossing, and finally on a breathtaking Chilbi track. The campaign's motto "Benefit together" is also taken up by the associated POS campaign, in which at least two friends can have their picture taken in front of a photo wall wearing a double T-shirt and win a Day Pass Plus if their picture receives the most likes on the SBB Facebook page.

The spot will run until October 19 on Swiss television and on the e-boards of major Swiss train stations and will also be flanked by POS posters, campaign brochures and advertisements.

Responsible at SBB: Reto Meissner (Head of Marketing Communications, Passenger Traffic), Jasmin Stadelmann (Project Management Marketing Communications), Franziska Pasqua (Media Management), Sabrina Rizzo (Online). Responsible agency: Contexta advertising agency BSW, Bern. Production: Shining Pictures, Zurich. Directed by: Marco Lutz. Music: Hitmill, Zurich. Photo: All-in Production, Zurich, Jonathan Heyer (photographer), Patrick Rohner (image editing).