Brand and Marketing Day 2014: "Before the fall"
Entrepreneurs, marketing professionals, and unconventional thinkers gathered for the 16th Brand and Marketing Day. Under the theme «Before the Fall,» speakers such as internet guru Sascha Lobo, retail expert Stephan Jung, and attorney Valentin Landmann presented their case studies.
Case of luck, case of hardship, case of success, extreme case, disintegration? On October 21, 2014, experts from a wide range of fields gave an insight into their own personal case at the Brand and Marketing Day (BMT). Under the deliberately provocative motto "Before the fall", more than 500 entrepreneurs, managers, experts and lateral thinkers from all sectors met once again in the Kursaal Bern. For this year's event, the organizers were able to attract Sascha Lobo, the enfant terrible and German figurehead of the Internet, among others, to the BMT.
"The enthusiasm for data borders on esotericism"
Lobo showed with ruthless honesty and dry humour how the development of an anti-aircraft gun in the Second World War led to the enthusiasm for collecting all kinds of data about people in order to be able to analyze their behaviour as precisely as possible. A good idea also works without precise information about the potential target group. Lobo concluded his critical presentation with a biting comment: "The enthusiasm for data borders on esotericism."
"We live the rest of our lives in the future"
Innovation and retail expert Stephan Jung also succeeded in leaving the audience unsettled. Jung is regarded as the mastermind behind numerous future trends. His presentation should be understood as a wake-up call: "Reality hurts." Jung described strategies and ways in which brands can prepare themselves for the future.
The multifaceted nature of the BMT was particularly evident with star lawyer Valentin Landmann: the tough cases of the dazzling criminal defense lawyer took visitors into the dark underworld. Landmann also gave the more than 500 guests tips for their own court cases: "1. never lie - except to public prosecutors and judges. 2. do not withhold any information. 3. the media is interested in the person and not the case: show that you are a person and not a monster. 4. be open and make the media your allies."
Success stories such as those created by Daniel Bloch, CEO of Chocolats Camille Bloch, and Heinrich Villiger of Villiger - The World of Cigars were also featured at the BMT. The Brand and Marketing Day was hosted by SRF presenter Steffi Buchli.
Launch of BMT Award in Sponsorship
The entry window for the newly launched BMT Award in Sponsorship, which is presented to companies and institutions that stand for special achievements in the field of sponsorship, will open in November. A jury and the public will select the winner from the fields of sport, culture and young talent.
The next BMT will take place in Biel for the first time
Since 1987, the BMT has stood for strong entrepreneurship. In 26 years, 15 events have been held, each with over 500 participants. In order to anchor this attractive networking and inspiration platform more broadly, the annual BMT will now alternate between Bern and the Stade de Biel/Bienne.
Photos: Stefan Weber/Photopress
