Effie Awards Switzerland 2024: The first three bronze campaigns have been announced

The Effie Awards Switzerland are organized by Leading Swiss Agencies, the association of Switzerland's leading communications agencies, and recognize the most effective marketing campaigns of the past two years. For this year's edition, 59 jury members selected 34 outstanding campaigns as finalists in the first round of judging. m&k was there and gained various insights from the jury (Markt-kom.com reported).

From these 34 campaigns, 20 jurors have now awarded a total of 24 campaigns with metal in the second round of judging. The judging took place under the direction of jury president Peter Felser and the Effie management.

Which 24 campaigns have won will be m&k will be unveiled in various stages over the coming weeks. The 2024 winners will be celebrated at the award show on November 13.

This week we start with the first bronze winners: Jung von Matt Limmat and Yoveo/Team Farner.

"Yourz" (Category: Brand Image)

The targets were exceeded in all areas: 14% of the target group know the campaign product Yourz. 73% like the campaign. The FriendZ loyalty program wins 80,000 young advocates.

One year after the successful campaign for "Sixth Sense", Zweifel takes the next step to win over FriendZ for its advocate program: Zweifel is handing over the entire program to Gen Z and, with the YOURZ campaign, is letting them design an entire product including packaging for the first time - by Gen Z, for Gen Z, for more advocates in the younger generation.

Client: Doubt Pomy Chips

Lead Agency: Jung von Matt Limmat

Other agencies / companies: Jung von Matt Impact, Studio Thom Pfister, Cobolt NetServices

UBS Kids Cup - "7,000 children celebrated like stars" (Category: CRM / Loyalty Program)

The campaign "Turning 7,000 children into stars" strengthened brand loyalty through a data-based, digital and emotional souvenir, increased organic reach and forms the basis for building long-term customer loyalty.

The "Turning 7,000 children into stars" campaign successfully created a digital product that establishes a strong positive connection to the brand in the context of Switzerland's most important youth sports competition. A positive relationship was established with the target groups through the inclusion of all language regions and an innovative, appealing implementation. The high relevance of the digital souvenir creates a sustainable basis for further strengthening the relationship and gaining loyal customers with similar souvenirs in the coming years. At the same time, the relevance ensures that organic reach is generated and no traditional media expenditure is required to increase reach.

• Client: UBS Business Solutions
• Lead Agency: Yoveo / Team Farmer

UBS Kids Cup - "7,000 children celebrated like stars" (Category: Brand Experience & Partnerships)

Our campaign turned 7,000 children into stars with highly personalized finisher clips, generated impressive organic reach and strengthened brand awareness through high emotional relevance and a creative, sustainable sponsorship partnership.

The campaign turned 7,000 children into stars with highly personalized finisher clips that were delivered by email immediately after the 60-metre run. This emotionally relevant souvenir resulted in a reach of over half a million, without any media spend. By involving all Swiss language regions and working closely with all stakeholders, a digital product was created that sustainably strengthened brand awareness among the target groups. This innovative, sustainable model shows how campaigns can be developed within the framework of partnerships that are also used as a core element of the partnership in subsequent years - and that the stars of tomorrow are just waiting to finally share their moment with friends and family.

• Client: UBS Business Solutions
• Lead Agency: Yoveo / Team Farmer