Why Mobiliar is focusing on the cooperative principle for its 200th anniversary
Mobiliar is launching its campaign to celebrate its 200th anniversary. Under the slogan «Better Together,» Switzerland’s oldest private insurance company is highlighting its cooperative philosophy. The integrated campaign was developed by Equipe Rouge.
Mobiliar is celebrating its 200th anniversary in 2026 and is publicizing its cooperative philosophy with a broad-based anniversary campaign under the motto "Better together". Founded in 1826 as a cooperative, the insurance company remains committed to the idea of community spirit and cohesion to this day - from its regional roots and profit-sharing for policyholders to its social commitment.
The anniversary will be officially launched at the end of January and will be accompanied by numerous measures throughout the year. These are intended to focus on the importance of cohesion and solidarity in an increasingly complex world. Michel Gicot, Jubilee Director: "A wide range of initiatives and campaigns are being launched throughout Switzerland under the motto 'Better together'. We want to bring people together and inspire them, true to our cooperative values: human, close and responsible".
Integrated campaign with emotional stories
In terms of communication, the anniversary activities are supported by an integrated campaign. With the promise "Together for tomorrow. Since 1826.", the campaign pointedly links the origins and future orientation of Mobiliar. The campaign was developed by Equipe Rouge, a dedicated team from long-standing branding partner MetaDesign and other specialists from the Publicis Groupe. It is based on a combination of emotional stories, strong visual symbols of togetherness and clear brand management across all contact points - including a specially developed anniversary edition of the Mobiliar logo.
Davide Pincin, Head of Marketing at Mobiliar: "With the campaign, we want to convey the core of our cooperative DNA to the outside world and anchor our self-image of cohesion through surprising and visually powerful stories".
The media playout was planned by Mediatonic and covers all relevant channels from TV, cinema and OOH to social media. In addition, "Besser zusammen" comprises numerous measures in the areas of digital, PR and internal and external activation - including content formats in the company's own channels, regional engagement and initiatives for employees.
Responsible at Mobiliar: Michel Gicot (Head of Anniversary), Yassin Sebai (Anniversary Project Manager), Irene Fischbach (Head of Corporate Communications), Davide Pincin (Head of Marketing), Carmen Broger, Silvia Siffert (Anniversary Theme Owners), Susanne Maurer (Editor Corporate Communications), Martinelli Alessandra (Social Media Manager), Angéline Willisch, Caroline Fricker, Michel Sulser (Marketing Communication Managers). Equipe Rouge: Türi Cengiz (Client Lead), Pascal Winkler, Josephine Albers (Strategy), Basil von Meiss, Rob Hartmann (Creative Direction), Anna Leudolph (Copywriting), Michel Kissling, Martin Nobs (Art Direction), Sabrina Übersax, Anna Fürer (Brand Design), Isabelle Bichsel, Andrea Schütz, Max Brunner (Account Management and Consulting), Kerstin Reulin (Producing). External partners: Farbfilm (Production), Florian Brunner (Executive Producer), Tore Frandsen (Director), Jan Mettler (Director of Photography), Gustav Richter (Line Producer), Anders Jon (Editor), Atelier Lomann (Production Design), Raphael Toel (Gaffer), Deebeephunky Berlin (Casting), Arianna Pianca (styling), Mikael Balle (colorist), Play Head (music composer), Jingle Jungle (sound studio), Sebahat FILM + FOTO (photo production), Jonathan Heyer (DOP/photographer), Michèle Aschmann (image editing), Mediatonic (media), David Hoesli, Cedric Zwicky, David Rahenbrock.
