Study: Swiss guests are sleepyheads - and feel at home in hotels

Swiss guests spend more time in hotels than French and British tourists. These and other study results are the basis for the new Switzerland Tourism hotel campaign "Hotels and Lodgings recommended by Switzerland".

To find out how much time travelers spend in their hotels, ST and HotellerieSuisse commissioned the Geneva-based research company Ipsos Switzerland last September to survey people who had stayed in a Swiss hotel for leisure purposes in the last two years. The survey was conducted in Switzerland, Germany, the UK and France. A total of 62 % of those surveyed stated that they had spent more than twelve hours a day in a hotel.

Locals and Germans: stay in hotels the longest

On average, Swiss tourists go to bed the earliest and sleep the longest when they stay in a Swiss hotel. This is also why they stay in the hotel the longest on average of all the markets of origin surveyed (12 hours 50 minutes on average). Germans spend almost the same amount of time in the hotel as Swiss guests (12 hours 30 minutes). Hotel guests from France and the UK, on the other hand, are real night owls; they spend the most time outside their hotel in the evening, sleep less and therefore spend less than twelve hours in the hotel per 24 hours.

Guests from Great Britain love hotel day programs

As a real surprise, the study shows that British hotel guests spend a conspicuously large amount of time in the hotel during the day. While Swiss, German and French guests enjoy the Swiss tourism offerings outside the hotel during the day, British guests generally stay in the hotel a lot during the day. They attach particular importance to hotel activities such as culinary delights, wellness, relaxation and sport. Such activities can be found in large numbers and in great variety, especially in hotels in the upper segment. And according to the study, British travelers are particularly fond of such luxury hotels.

Germans attach the most importance to accommodation

What destinations and sights are to other travelers, Swiss hotels are to German holidaymakers. They state that a hotel is just as important to them when planning their vacation as the destination. Hotels also score highly with German guests when it comes to tourist attractions: they consider hotels to be just as important as sights when planning their vacation. Guests from Germany therefore attach more importance to their choice of accommodation than tourists from the other countries surveyed.

Accommodation good, everything good

A large majority of all hotel guests surveyed in Switzerland (73 %), regardless of their origin, agree with the following statement: "if the accommodation is good, the trip is also good". Instead of focusing primarily on the destination when planning a vacation, the results of the study show that it is worth investing enough time in the search for the right hotel with the right offer and the right bed. ST offers the necessary support with its new hotel campaign "Hotels and Lodgings recommended by Switzerland".

Picturesque Château Gütsch. Photo. Château Gütsch

Hand-picked accommodation for perfect vacations

In the current campaign, ST recommends a hand-picked selection of accommodation to suit every need. The redesigned website www.switzerland.com/hotelsandlodgings not only simplifies the search for suitable accommodation, but thanks to the independent review of the hotels listed, it also gives you the certainty of finding the hotel at the vacation destination that really meets your individual needs. In addition to the new website, the campaign is also based on two original short videos about hotel stays and presents the most surprising findings from the study - in line with the slogan "You spend more time in a hotel than you think".

The campaign will run until November 19 in Switzerland, Germany and the UK, primarily on social media.


Responsible at Switzerland Tourism: André Hefti (CMO), Martin Pally (Head of Campaigns), Janine Allemann (Campaign Manager), Annika Grünig (Head of Accommodation & Gastronomy), Nina Kölbl, Nina Ducrey, Christine Peter & Anouck Perler (Accommodation & Gastronomy), Sabrina Vonesch (Marketing Distribution), Anja Liebe (Social Media), André Aschwanden (Corporate Communications), Oliver Nyffeler, Anouk Blum & Nadine Ackermann (Productions), Luc Gschwend (SEA), Yamuna Betschart, Myriam Ziesack & Tassja Dâmaso (Markets) Responsible at insighters: Andy Lusti (strategy, concept, creative direction, consulting), Susen Gehle (strategy, concept, creative direction, text) Responsible at Midpoint Film: Janic Halioua (Executive Producer, Director & Director of Photography), Chenyi Guo (Producer), Ellen Wolf (AL), Noman Tarar (1st AC), Nino Michel (Gaffer), Noël Müller (Lighting), Mourad Keller (Sound Engineer), Letizia Abbatiello (Styling / Makeup), Noah Debbabi (Postproduction), DubDub Studios (Sound Design & Voices)

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