Ruf Lanz makes it into Lürzer's archives with beverage carton recycling and Hiltl
In January 2026, Ruf Lanz was inducted into Lürzer’s Archive’s global hall of fame with two current campaigns. The agency impressed with its stylish presentation of the recycling bag as an «it bag» for Getränkekarton-Recycling Schweiz, as well as with the AI-powered film “Let Animals Grow Old” for Hiltl.
Lürzer's Archive regularly presents the creatively outstanding works of the world's advertising industry. The carefully curated magazine and online archive enjoys an international reputation. In January 2026, Ruf Lanz was included in the global best list with two current campaigns.
Recycling bag as it-bag
On the one hand, the campaign for beverage carton recycling in Switzerland was convincing. Ruf Lanz was the first to dispose of the admonishing finger that makes many people turn red when it comes to green issues. Instead, the recycling bag was presented in a highly fashionable way as the new it-bag. Because recycling is the trend in Switzerland. The campaign was realized in close collaboration with fashion and beauty photographer Chris Tribelhorn and his team.
AI-supported film for Hiltl
On the other hand, the new Hiltl film "Let Animals Grow Old", which shows great images, was honored: People who eat vegetarian food allow animals to live longer. Ruf Lanz's idea was realized with the film production company Stories and its new AI department Stories Studios. A joint pioneering project for the veggie pioneer.
Markt-kom.com recently published a report on the production process of the Hiltl film and the sensible use of AI. Background interview with director Tobias Fueter led.
Markus Ruf, Creative Director and co-owner of Ruf Lanz, on the international success: "Behind both campaigns is a congenial client who recognizes and rewards the added value of pointed ideas and skilful implementation. This is the only way to achieve great things together."
