Yes for Invia: Graubünden public transport is now easier to find
For Invia, the umbrella brand for public transportation in Graubünden, the Chur-based agency Yes Creative Digital Marketing developed an intuitive new online store with a subscription search function and is promoting it through a branding campaign featuring posters and POV spots.
Invia, the umbrella brand of public transport in Graubünden, has expanded its web store: since mid-September, all travelcards for public transport in Graubünden can be conveniently purchased via Invia.ch. Yes Creative Digital Marketing is responsible for the implementation of the new digital service. The Chur-based agency is also promoting the launch of the webshop extension with a campaign.
For the commercials, Yes staged various scenarios from everyday commuter life and exaggerated them. The POV spots show in a humorous way how easy it is to buy a travelcard with the new web store. The clips were produced by the Chur-based production company Moviemaint.
Yes is using a broad mix of static and animated visuals for passenger TV spots, e-panels, social, display and Aymo ads, cinema and radio advertising, bus shelters and internal bus and train station advertising spaces. Offline, the campaign will be accompanied by a broad-based OOH/DOOH campaign. A sampling campaign will also be carried out as part of the Schlagerparade.
The main target group includes Graubünden residents aged between 16 and 65. The campaign has been running on various channels since Monday.
Responsible at Yes: Dominik Kurmann (concept, art direction, design), Richi Brändli (project management), Shirin Luchsinger (UX and campaign management), Moviemaint (video production).
