Welcome to the club: The House for Klubschule Migros
Together, almost anything is possible. This is evident when everyone—from teenage rock stars to weightlifting grandfathers—proudly comes together in a club to flex 656 muscles or showcase 1,000 talents. The House has created a new campaign for the Migros Club School.
Whether you want to learn Klingon or train to become a medical secretary, you'll find it all in one place: The Club School Migros is more than a school. It is a club. The new campaign therefore welcomes everyone right from the start. It celebrates club members and all those who want to become members. It is also the impressive customer loyalty that has led to this central idea:
In 2017, more than 350,000 people relied on the Klubschule and took advantage of one of the 600 different courses on offer. 40 percent of customers even attend two or more courses in order to progress together. In the fields of "Languages," "Health," "Creativity," "Business," "Educators" and "Companies," there are all kinds of opportunities to develop.
At the heart of the campaign are a total of six key visuals that communicate precisely this in a sympathetic and eye-catching way. The specially created club logos fulfill several tasks at once. As a strong visual bracket, as a point of orientation on various channels, and as identity-creating elements with a high recognition value.
The House is responsible for the overall campaign, which includes the development of classic measures and the entire range of online advertising media, as well as the revision of the corporate design. The campaign will start on Monday, August 20, 2018, and will be expanded over the long term as it progresses.
Responsible at Klubschule Migros: Sabina Cadalbert (Head of Marketing Communications), Tamara Gonseth (Marketing Communications Assistant), Fabienne Sturzenegger (Marketing Communications Manager), Manuela Handschin (Head of Content and Online Management), Verena Pfisterer (Online Manager), Pascal Peng (Project Manager Web). Responsible at The House: Grischa Rubinick (Executive Creative Director), Roger Dobmann (Senior Art Director), Sascha Borsai (Creative Director Text), Patrick Meyer (Creative Director Text), Carolin Widemann (Art Director), Ritiane Da Cassia Zimmerli (Junior Art Director), Laura Jaggi (Graphic Designer), Nico Podgorny (Director Consulting), Sabrina Stöckli (Consultant), Andreas Jorgella (Strategy & Business Development). Responsible realization: Photo: Jonathan Heyer, Production: All in Production, Image editing: AschmannKlauser.
