OSW launches campaign for the launch of mySympany
mySympany is Sympany's new customer portal. The webapp of the health insurance works on all devices - in the browser as well as as an app. OSW created the trigger-based launch campaign.
Submitting a claim voucher online or changing one's address - functions like these are not new. Most health insurers now have an online counter and a separate app for their customers. mySympany goes one step further: The portal combines the previously disconnected applications into one and scores with a uniform, intuitive look and feel on desktop, tablet and smartphone.
Goodbye, paper!
Oswald Siegfried Werbeagentur (OSW) developed the campaign and key visual for the launch of mySympany. With "Goodbye, paper!" and "Let paper mail die out," Sympany encourages its customers to register on the portal and handle insurance matters completely online - paperless - in the future.
Trigger-based communication
mySympany and the switch to "paperless" are promoted with trigger-based communication measures. Customers are approached in a cascade, target group-specific manner and via various online and offline channels. Examples: Sympany organizes a launch event and an incentive for employees; an article with a competition in the customer magazine highlights the advantages of mySympany; an explanatory video on the landing page provides information about the functions of the new portal; teasers on social media make people "curious" about mySympany; personal e-mails and a postal mailing convince customers of mySympany and the switch to "paperless".
The coordinated campaign measures are having an impact: mySympany has been successfully launched. The use of trigger- and cascade-based communication measures ensures the efficient use of resources, reduces wastage and increases the conversion rate.
Responsible at Sympany: Judith Lanz (Advertising Manager), Kathrin Härri (Project Manager). Responsible at OSW: Michael Oswald (Owner/Creative Director), Sandra Käppeli (Art Director), Sara Steinmann (Text/Concept), Nadine Siegfried (Owner/Consulting), Fabienne Schurter (Consulting). Animation, Postproduction Tutorials: Ahoy Motion.
