Compresso and Heineken launch AI-powered quiz
Compresso is implementing an innovative activation campaign for Heineken featuring the «BrewQuest» trivia quiz, in which artificial intelligence also plays an important role.
Just in time for the start of spring, the Zurich-based communications agency Compresso has implemented an innovative activation campaign for Heineken with the playful quiz "BrewQuest" - and for the first time, artificial intelligence (AI) is also playing a role. Users can scan their Heineken beer to access "BrewQuest". The knowledge quiz provides users with facts about Heineken beer and its production. There are big and small prizes to be won by those who successfully complete the quiz.
In more than 500 participating pubs, green and yellow posters, stickers, table stands and beer mats with QR codes lead to the quiz. Users are taken directly to the Heineken website or to "BrewQuest". Here they can upload a picture of their Heineken beer. AI is used to check whether it is a Heineken. If the identification is positive, the quiz starts, which contains three questions about Heineken. What does the red Heineken star stand for? In how many countries in the world is Heineken brewed? What percentage of Heineken's energy consumption comes from renewable sources? The campaign runs from April 15 to May 31, 2024.
Overall responsibility for conception and implementation Compresso AG: Alexandra (Sascha) Nadtochiy (consulting), Daniela Rizzuto (project management), Samuel Rüegger (developer), Sean Dünki & Yannick Vogel (graphics). Responsible at Heineken: Isabel Einhorn, Fabienne Steiner, Constantin Asvestas and Michelle Hilfing.
