AXA and The House create campaign for SME platform FlexCash
The «FlexCash» platform, recently launched by AXA Winterthur and the startup Advanon, helps small and medium-sized enterprises avoid cash flow problems. The launch is accompanied by a campaign initiated by AXA and The House, which draws attention with eye-catching headlines under the slogan «FlexCash makes it possible.».
Nine out of ten bankruptcy cases among SMEs are due to liquidity bottlenecks. The reason for this is usually long payment periods or a lack of payment morale on the part of customers. AXA offers a remedy with the start-up Advanon and has developed the Platform FlexCash launched. Via the digital portal, SMEs can have open customer invoices pre-financed by investors and thus quickly bridge liquidity bottlenecks.
Poster concept
In order to draw the attention of the target groups to the innovative offer, the B2B campaign designed and produced by The House uses concise headlines that address the typical challenges faced by SME owners. In doing so, the campaign deliberately plays with strikingly contrasting buzzwords - which, however, when viewed as a whole, are linked by the advantages of FlexCash, thus creating a harmonious picture. True to the motto: "FlexCash makes it possible".
https://www.youtube.com/watch?v=Kza98z8xE04
High reach and information transfer
The House was also responsible for media planning for the headline campaign. This is based on two cornerstones, which on the one hand achieve a high reach with large-area formats and on the other hand ensure information transfer with branded content placements. The aim of the placements is not only to build awareness but also to achieve a high net reach with optimal OTS within the shortest possible time. Furthermore, account openings and first trials for the AXA Winterthur offer are to be generated.
In addition, FlexCash will be promoted on the social media platforms Facebook and LinkedIn, with Hutter Consult GmbH, which specializes in social media marketing, responsible for planning and implementation.
Responsible at AXA Winterthur: Claudia Suter (Head Advertising & Branding), Svea Meier (Innovation Management), Fabienne Neukom (Advertising), Deborah Maggi (Branding), Alexander Wegmann (Video), Julia Wunsch, Annabel Klein (Social Media), Timo Fegeler, Sandro Streitenbürger (Performance Management). Responsible at The House: Grischa Rubinick (Executive Creative Director), Patrick Meyer (Creative Director Copy), Carolin Widemann (Art Director), Stephan Suter (Media Director), Luzian Storrer, Verena Hofmann, Nikolina Caleta (Senior Media Consultants), Nico Podgorny (Director Consulting), Sabrina Stoeckli (Consultant). Production: Cloudscape. Responsible at Hutter Consult (Social Media): Florian Muff, Michaela Gahbauer (consulting/project management).
