All you can't eat - all you can vote: Rod and environmental alliance mobilize
The Swiss Environmental Alliance—comprising Greenpeace, Pro Natura, VCS, and WWF—is launching a campaign for the parliamentary elections. Rod Kommunikation created the culinary concept behind the campaign.
The alliance uses the example of our food to show how inadequate environmental policy could affect everyday life in the future. Based on scientific studies, reports and forecasts, it analyzed how climate change could affect the food supply. The results illustrate the environmental alliance and Rod Kommunikation where it affects the population: on their own plates.
In collaboration with star chef Markus Burkhard (1 Michelin star, 16 Gault Millau points) from Restaurant Jakob in Rapperswil and Dr. Adrian Müller, expert on climate change and agriculture at FiBL Switzerland, we investigated how the ongoing environmental destruction could affect three Swiss culinary classics:
- Lamb's lettuce with bacon and egg
- Älplermagronen with apple sauce
- Chocolate mousse
In this culinary experiment, Markus Burkhard cooks popular dishes with ingredients that could still be available to us in Switzerland by the middle or end of the century. This assumes that politicians do not protect the environment any more effectively than they do today and that the concentration of CO2 in the atmosphere continues to rise unchecked.
At the media conference held in Zurich on Monday morning, the Environmental Alliance also discussed the results of the latest environmental rating (Eco-Rating). This shows how politicians have voted on environmental issues over the past four years.
The conclusion of the representatives of the environmental associations present on the past legislative period: devastating. "The National Council has let the environment down in the last four years: Overall, it has decided against nature and climate protection far too often and on crucial bills. For example, the CO2 Act was watered down to such an extent that even environmentally friendly parliamentarians were no longer able to vote in favor of it. The environmental associations look back and have summarized the disastrous decisions."
Thomas Vellacot, CEO of WWF Switzerland, has clear words for the representatives of the people: "Shortly before the elections, almost all parties claim to be environmentally friendly. But what counts for us are actions, not words. With the environmental rating, the Environmental Alliance shows how environmentally friendly parliamentarians really are - as an election aid for everyone."
The rating and the culinary campaign are now intended to help raise awareness of the issue and offer voters concrete decision-making aids for the upcoming elections.
