Allink further develops HR Campus brand
HR Campus has unveiled a new look: Together with the branding agency Allink, they further developed the brand to underscore its position in the areas of HR consulting, software, and services. At the heart of this brand evolution is the redesigned website, which went live in early March.
HR Campus, a provider of comprehensive HR services, has been working with Allink since 2017. A simple marketing inquiry turned into a strategic transformation process. Eight years later, the next brand evolution was due.
The organically grown range of products and services called for a presence that radiates digital expertise without losing its approachability and appeal. With the Website relaunch the digital experience of the HR Campus brand is to be strengthened. The new platform has a clear offer structure, an intuitive user experience and targeted SEO optimization to generate relevant leads.
The company's own employer branding also plays a central role. An authentic visual world with team members instead of models as well as personal specialist articles are intended to make the company tangible for customers and potential employees. The claim "Happy Employee, happy Company." developed by Allink in 2017 is given an even more prominent place. CEO Moritz Marti is convinced that the company's growth has also been made possible thanks to the rebranding in 2017. "The current brand evolution ensures that HR Campus will continue to live up to its role as an opinion leader and leading HR service provider in the future."
Effective implementation on all channels
The brand evolution is also reflected visually. The specially developed brand font "Campus Sans" ensures an open and accessible typeface on all applications. Handwritten elements and illustrations have been simplified and animated to meet digital requirements. The imagery relies on natural light and strong contrasts, while the striking HR Campus yellow remains as a unifying element.
The internal HR Campus marketing team implemented various communication measures based on the concept developed by Allink. "I'm proud of our team, which applied the new image to all channels with great commitment and flair. The close collaboration with Allink makes it easy for us to communicate the HR Campus brand to the outside world," says Patricia Zingg, overall project manager. "A rebranding only unfolds its full effect when it is applied and we are looking forward to the road ahead," adds Christina Flückiger, Head of Marketing and Communication at HR Campus.
Responsible at HR Campus: Patricia Zingg (overall responsibility for brand evolution and website relaunch), Anja Buser (core project team and content development), Fabio Müller (core project team and strategic design responsibility), Jessica Lujber (brand evolution designer), Julie Gall, Melanie Truninger (web publisher and linguistic adaptations), Vanessa Bird (web publisher and photos), Simone Burgener and Daniel Burgener (HR Campus management), Christina Flückiger (Head of Marketing and Communication). Responsible at Allink: Roger Lang (Design Director), Jesse Rinderknecht (Junior Brand Designer), Marc Wöltinger (Strategy & Content Director), Florin Schweizer (Brand Marketing Consultant), Nicolai Spicher (Senior Digital Designer), Alban Bochsler (Technical Director), Simon Zangger (Photo & Film Director), Mitch Hottinger (Photo & Film Producer), Christoph Schlatter, David Zangger, Fabian Schiltknecht (overall responsibility), Davide Rossetto (Brand Font), Meili & Hess (SEO & Google Ads).
