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Creativity

Craft instead of hype: The "Video Content Playbook" as a compass for effective moving images

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Campaigns

ESE Agency & Migros produce viral song "Grittibänz im Benzzz"

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Big Picture , Branding , MarKom

Sovereign brand management - when reduction becomes a leadership quality

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Creativity

Pentawards Festival 2026 unveils program in Paris

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Campaigns , Creativity

Jim & Jim stages Christmas campaign for Zurich Airport

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Branding , MarKom

Brack.Alltron wins German Design Award: Award for excellent brand management

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Campaigns , Creativity

Scholz & Friends wins pitch for e-ID campaign

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Creativity

40 years of Ideart: Ludek Martschini publishes anniversary book

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Creativity

Creative Ranking 2025: Fill out the form now

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Creativity

Effie Awards Switzerland 2026: New co-presidency with Lara Jelinski and Daniel Fischer

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Campaigns , Creativity

WWF Switzerland awards umbrella campaign budget to creative collective

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Big Picture , Creativity , MarKom

Four books that might interest you

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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