Pentawards Festival 2026 unveils program in Paris
The Pentawards Festival will take place on February 5 and 6, 2026, as part of Paris Packaging Week. Speakers from Lego, Auge Design, Established, and Kilian Paris will be in attendance. The newly launched Trends Report 2025-26 will also be presented.

The Pentawards Festival gives a first insight into the program for February 2026. The event takes place as part of Paris Packaging Week and offers a platform for leading brands and design agencies. Access to the presentations is free for all Paris Packaging Week registrants and places are allocated on a first-come-first-served basis.
Highlights of the program
On Thursday, February 5, the lecture "The beauty & the curse of lean packaging" with Helle Rasmussen and Lukas Brza from the Lego Group is on the program. This will be followed at 12:10 by a podcast session "My life in Design: Getting to know Davide Mosconi" with Davide Mosconi from Auge Design and Claire Blyth from Red Setter PR. In the afternoon at 14:00, Sam O'Donahue from Established will talk about "Designing for Every Body: Innovation, Inclusivity, and the Future of Beauty".

Friday, February 6, will open at 2 p.m. with a keynote speech by Kilian Hennessey from Kilian Paris and Franck Basset from Carré Basset. In addition, the newly launched Pentawards Trends Report 2025-26 will be presented on stage and the most important findings on the future of packaging design will be discussed.
Networking and inspiration
In addition to the presentations, the festival offers the opportunity to network with leading brands and design agencies. Live art activities and creative networking formats create an inspiring atmosphere. Participants can find out about the latest industry trends and experience the best packaging design work of 2025.

Registration for Paris Packaging Week is possible via the official website. The Pentawards Trends Report 2025-26 is available for download.
