Scholz & Friends wins pitch for e-ID campaign

Scholz & Friends Zurich has won the contract for the national launch campaign of the state-recognized electronic identity (e-ID) and the Swiyu ecosystem in a multi-stage pitch process. The full-service agency will support the Federal Office of Justice (FOJ) in developing the communication strategy and the corresponding creative implementation.

The aim of the mandate is to raise awareness of the e-ID and the associated Swiyu wallet throughout Switzerland. The campaign is aimed at the entire population, addresses reservations and explains the function, benefits and significance of the e-ID and the Swiyu ecosystem.

Orchestrated marketing and communication concept

Scholz & Friends Zurich impressed with an orchestrated marketing and communication concept and supports brand development, campaign creation and implementation as well as content creation, media planning and impact measurement. The collaboration will start immediately with an interdisciplinary team. The campaign will be launched in the coming year 2026.

Mathias Rösch, CEO Scholz & Friends Zurich: "Making an important contribution to Switzerland's digital sovereignty and sustainable digital transformation with the communicative introduction of the e-ID is an extremely exciting task of national interest that we are very much looking forward to."

With around 1,200 employees and offices in Berlin, Brussels, Düsseldorf, Hamburg, Frankfurt, Stuttgart, Vienna and Zurich, the Scholz & Friends Family is one of the leading agency groups in the German-speaking world. It stands for orchestrated marketing and communication solutions based on strategic competence, creative excellence and technological expertise. Clients at the Zurich office include Atupri, the Federal Offices of Communications (Bakom), Buildings and Logistics (BBL), Energy (BFE) and Justice (BJ), Cailler, Feldschlösschen Getränke, Mastercard, Medela, Salt, Swissgrid, UBS and Vier Pfoten.