Jim & Jim stages Christmas campaign for Zurich Airport
The Jim & Jim agency has developed an emotional Christmas campaign for Flughafen Zürich AG. It positions the airport as a festive meeting place and a premier destination for shopping, leisure, and enjoyment. The campaign aims to increase visitor traffic, length of stay, and use of the airport’s diverse offerings.
Zurich Airport is more than just a transportation hub: with its numerous stores, restaurants and leisure facilities such as the Circle Christmas Village, it is also a bright place for practical and inspiring Christmas shopping, culinary breaks and shared moments in the run-up to Christmas. The campaign focuses on this emotional dimension. "Christmas together. At Zurich Airport." is the claim that captures the unifying and festive experience of the Advent season.
Five target groups, one unifying Christmas feeling
The video campaign comprises five storylines that depict the airport's different target groups - from travelers and shoppers to employees. In addition to the emotional encounter, the focus is also on the versatility of the airport as a place to arrive, store, experience and be together.
Robotic arm for dynamic storytelling
For the main video, Jim & Jim used a robotic arm for the first time, enabling precise movements, smooth transitions and impressive close-ups. By using this technology, the emotional moments of the Christmas season were captured authentically and intensively. The combination of technical innovation and sensitive imagery created a visual result that subtly stages the unifying power of Zurich Airport during the festive season with the commercial variety on offer.
Judith Krepper, Head Marketing, Flughafen Zürich AG: "The airport is a place where people from all over the world come together every day. 'Christmas together' stands for this special feeling and is more than just a slogan. It is our invitation to everyone to experience the Advent season at Zurich Airport. With the campaign, we wanted to show this warmth as well as the diversity of our offer. Jim & Jim achieved this balance with care and powerful images."
Cross-media campaign for more Christmas spirit
The campaign will be widely distributed in order to increase the frequency of airport shopping and promote offers such as the Circle Christmas Village, aviation experiences and Sunday opening hours. The campaign comprises a 40-second main video, five short clips of 20 and 10 seconds each and two key visuals in portrait and landscape format. The campaign will be played out via social media and display, DOOH and posters, cinema spots and the airport's owned channels.
The emotional communication and versatile playout is combined with a clear commercial objective: strengthening awareness of the shopping, gastronomy and experience offer and developing occasional visitors into loyal customers.
Responsible at Jim & Jim: Andrin Buchli (Overall Management, COO and Head of Campaigning), Bianca Stofer (Idea and Concept, Director), Fabio Emch (Idea and Concept, Managing Director), Matthias Kappeler (DOP), Marc Guerraz (AC, Post-Production), Ann-Christine Lindner (Producer), Iocco Cappellari (On Set Production), Aurelio Ghirardelli (Gaffer), Elena Stendardo (Runner & Social Content), Patrik Lindén (Photography), Julia Jauner (Styling), Diego Reiwald (Sound), Giana Schüpbach (Hair & Make-Up), Nina Piede (Hair & Make-Up), Lara Roos (Set Design), Erika Gritzfeld (Post-Production), Simon Hardegger (Color Grading). Responsible at Zurich Airport: Commercial Marketing, Retail Landside.
