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MrBeast - the most successful YouTuber as a blueprint for modern brand management

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Digital

Bakom seeks management for "Cyber" group

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Digital

Google Marketing: What's Next?

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Social media

Instagram posts can help with urban planning

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Commerce

Digitec Galaxus introduces AI buying advice

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Social media

Why organic content is mercilessly overrated

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Digital , Job Change

ICT vocational training Switzerland appoints head of new AI specialist unit

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Digital

AI search in Safari: Apple probably wants to replace Google with AI

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ShowBiz , Social media

Social Media Summit: Record demand leads to expanded program

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Social media

Switzerland may regulate social media after all

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Digital , Work&Life

Kuble - House of Intelligence develops AI avatar for mental health

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Commerce

Competition for Google: ChatGPT advises on shopping

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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