Digitec Galaxus introduces AI buying advice
Using generative AI, digital shopping assistants are designed to help Digitec Galaxus customers choose the right products. The new tool aims to guide users toward the right product selection with targeted options and informative content.
The online retailer Digitec Galaxus is introducing an AI-supported buying advice tool that is designed to make it easier to navigate the product range. According to the company, digital buying guides are available for 500 product types.
The purchase advisors appear in the product search as tiles with question marks. Their advisory concept is based on presenting key product topics and relevant purchasing factors in a compact format. Depending on the category, users of the online store can select individual features of a product.
The generative AI of the buying guides extracts relevant features from the existing product data and generates customized buying guides. Filtering therefore begins after the first selection has been made and reduces the visibility of other products.
According to the press release, the Digitec-Galaxus teams "Clippy" and "Endeavor" are constantly developing the purchase advisors. If the new function proves successful, the online retailer sees potential to further expand its range of digital purchase advisors. (Filip Sinjakovic/ml)
