Yoo supports Wedobike in digital expansion
Wedobike, the specialty store for e-bikes and bicycles in northwestern Switzerland, is expanding its digital network. Yoo is supporting these digital transformation efforts with expertise in user experience and front-end development to revitalize all aspects of the e-bike business.
In addition to expanding its workshops and sales locations, Wedobike is focusing on its digital touchpoint. The company likes to share its knowledge with its clientele. To ensure that this is also increasingly communicated and perceived on the web, the focus is on a well thought-out user experience. To meet the growing demand for e-bikes with diverse products and services, the Yoo agency helps streamline processes and build interfaces between ERP and e-shop. This should enable customers to find their way around more intuitively and eliminate manual processes.
In the next digitization step, front-end optimizations will be incorporated to significantly enhance the user experience and help position Wedobike even more strongly as a competent specialist. In addition, organic growth will be supported with new systems in order to be able to scale in the near future and thus be even fitter for the requirements of the market.
"To keep up with increasing product complexity, the digital touchpoint needs to become even more informative and clear," said Sascha Renz, CEO of Wedobike. "We work every day to provide visitors with a unique customer experience on our website and in our stores."
Responsible at Wedobike: Sascha Renz (CEO), Philip Kessler (Sales Manager). Responsible at Yoo: Daniel Hunziker (User Experience Designer), Florian Wagner (Consultant & Project Manager), Björn Bühler, Daniel Kohler, Sébastien Closs (Software Engineers).
