Because of AI: Digital Trust Label revises criteria catalog
The Swiss Digital Initiative has revised its set of criteria. It is now intended to help companies use artificial intelligence (AI) in a trustworthy and responsible manner.
The Digital Trust Label DTL initiated in January 2022 is intended to promote trust and transparency in digital services. Building on this, the list of criteria has now been expanded to better incorporate AI. This was done in a comprehensive and collaborative process with partners and the Digital Trust Expert Group, the Swiss Digital Initiative SDI wrote in a press release.
"Similar to an organic label or a nutritional value table, the Digital Trust Label acts as a seal of trust for the digital world," explains Doris Leuthard, President of the SDI Foundation Board. "With this updated set of criteria, the DTL is now AI-ready and closes the current gap between the increasing demand for AI and evolving regulation. The DTL enables companies to advance the use of AI in a trustworthy manner."
The updated criteria catalog serves as the basis for DTL certifications, as well as guidance for organizations that want to harness the potential of AI in a responsible and trustworthy manner while protecting end users of AI-powered digital services. As AI continues to evolve, the SDI also intends to publish further guidance.
If you want to benefit from AI, you have to be trustworthy
The SDI has been working on the topic of digital trust since it was founded in 2020. This topic is becoming even more important in the context of AI. The question of the trustworthiness of AI systems and the integrity of data inputs and outputs is slowing down acceptance and fuelling mistrust among users and companies alike, the SDI continues.
Building on the existing DTL criteria catalog, the additional criteria specifically address the trust issues raised by AI and GenAI. Along the existing DTL dimensions - security, data protection, reliability and fair user interaction - the AI-specific criteria mention, for example, information and transparency obligations towards end users and risk management procedures. They also address distortions in algorithmic systems and ethical considerations regarding training data.
Organizations that have already received the DTL for a digital service include Cisco, Credit Exchange, Julius Baer, Kudelski IoT, OneLog, PeopleWeek, Swisscom, Swiss Post, Swiss Re, Tresorit UNICEF and Wefox.
